Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

BrainMates

OCTOBER 30, 2022

Juicero is a widely mocked example of a product that provides no benefit. In 2017, when a Bloomberg article showed the packets could be more effectively squeezed by hand rather than with the $400 machine, this was the last blow in a 4-year journey that saw investors lose over $200 million to this failure point. #2

Development 59

Development Transportation Research Software Product Research 59

BrainMates

NOVEMBER 1, 2021

In 2017, when a Bloomberg article came out showing the packets could be more effectively squeezed by hand rather than with the $400 machine, this was the last blow in a 4-year journey that saw investors lose over $200 million dollars to this failure point. In other words, this is a target market equalling “everyone who moves”.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. What do we learn from the best brand activation examples?

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. product, marketing, engineering, data science, design, content, and finance. What’s your differentiator, and how will you maintain it? What : Run Facebook, Google, Twitter, etc. Here’s Why.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Andrew Chen

JUNE 25, 2019

I’ve had folks over to 1455 Market St, the headquarters of Uber, and I’ve reciprocated with visits to the Airbnb offices too. product, marketing, engineering, data science, design, content, and finance. What’s your differentiator, and how will you maintain it? What : Run Facebook, Google, Twitter, etc. Here’s Why.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Andrew Chen

NOVEMBER 4, 2019

Startups like Uber, Airbnb, Instacart, and others have been able to find product/market fit and scale their businesses. And quick plug, if you want to read more essays like this — this article was originally posted on a16z.com and you can subscribe to the newsletter here ). But what’s the next?

Analytic Tools 40

Analytic Tools User Testing Data Visualization Customer Experience 40