article thumbnail

The 5 Most Lethal Mistakes in Product Development

BrainMates

In 2017, when a Bloomberg article came out showing the packets could be more effectively squeezed by hand rather than with the $400 machine, this was the last blow in a 4-year journey that saw investors lose over $200 million dollars to this failure point. In other words, this is a target market equalling “everyone who moves”.

article thumbnail

The Five Most Common Mistakes in Product Development

BrainMates

Juicero is a widely mocked example of a product that provides no benefit. In 2017, when a Bloomberg article showed the packets could be more effectively squeezed by hand rather than with the $400 machine, this was the last blow in a 4-year journey that saw investors lose over $200 million to this failure point. #2

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

More from the article here. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). Hope you enjoy! Thanks, Andrew. Lower Pac, San Francisco, CA. More in 2020.

article thumbnail

Product-Led Organization

ProductPlan

What is a company if not a vehicle for delivering products that meet customer needs? Whether that product is a software application, a physical doo-dad of some kind, or a service like consulting or transportation, or warehousing, every company provides some value to customers in exchange for compensation.

article thumbnail

Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Although the startup raised significant investments ($9 million), the firm failed to find a product/market fit. This taxi service transports more than 75 million passengers, and the staff includes about 3 million drivers. MVPs Save Time And Money In 2022, the Protonn business startup platform closed after 6 months of operation.

article thumbnail

13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. What do we learn from the best brand activation examples?

article thumbnail

My top essays/tweetstorms in 2019 on product/market fit, investing, KPIs, YouTubers, and more

Andrew Chen

More from the article here. Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). Hope you enjoy! Thanks, Andrew. Lower Pac, San Francisco, CA. More in 2020.