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Built For You: Premier Services, Conditional Branching, and more features to tailor customer experiences

Intercom, Inc.

That’s why we’re continuing to create customizable features that will allow your marketing, sales, and support departments to flourish. Tailor your Intercom experience with the launch of Premier Services. Our experts will guide you through our products and best practices—from implementation to training and ongoing world-class support.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

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What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

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Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

A high-level strategic plan is the life force of a successful product marketing campaign. This article dives into what a marketing roadmap is and how you can build yours effectively. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

With a proper marketing team, you can experience better conversion rates and greater demand for your product. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. Product marketing leader to communicate product value and benefits to the target audience.

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. What do we learn from the best brand activation examples?

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox.