Userpilot

NOVEMBER 2, 2023

This is the main question we explore in the article. You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users.

Feedback Software 86

Feedback Software Analytic Tools Research Software User Testing 86

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO). The rationale behind this split is that the outbound work requires more business-oriented thinking and the inbound work requires more technical thinking. Inability to connect between strategy and execution.

Outbound 78

Outbound Inbound Engineering Reference 78

The Product Coalition

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Product Management Product Manager 60

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! We’ve always pitched this show as being mostly about product and business strategy. Next are the product strategies.

Strategy 53

Strategy Outbound Inbound Marketing 53

Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 100

Outbound Product Management Product Manager Inbound 100

Intercom, Inc.

AUGUST 27, 2018

Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. For inbound leads I tailor the question to ask, “What drove you to request a demo?” This article originally appeared in Sales Hacker.

Product Research 150

Product Research Outbound Inbound User Testing 150

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. We’ve also updated how article suggestions work.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

eG Innovations

FEBRUARY 14, 2023

Utilized SNAT ports (%) A standard load balancer reports the number of outbound flows that are masqueraded to the Public IP address frontend. This metric can give an indication of how heavily your application is relying on SNAT for outbound originated flows. Counters for successful and failed outbound SNAT flows are reported.

Data Visualization 52

Data Visualization Reporting Tools Outbound Analytic Tools 52

Folding Burritos

JANUARY 25, 2018

If we stop to think a little bit about our internal communication strategy we can be both more effective in getting the message through, and reduce the amount of time we spend on this (having specialized communication tools for PMs would help even further, but I’m working on that ). Think about it as either inbound or outbound comms.

Data Visualization 347

Data Visualization Product Research Feedback Software Reporting Tools 347

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. A holistic view of the Customer Journey is essential for delivering products crafted with care at every step.

Customer Experience 127

Customer Experience Customer Feedback User Testing User Friction 127

B2B Product Management

DECEMBER 6, 2016

In this article, we will explore the two broad categories of the Product Manager role. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

APRIL 8, 2022

You can watch the full interview on Finding Product-Market fit here , or read this article for a summary of the key points. From the get-go, Joanna was responsible for managing and growing the company via strategy, sales and funding as well as cultivating the company culture. First the features, then the inbound marketing.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Userpilot

OCTOBER 8, 2021

This article will show you how to decide. The emergence of the product-led growth strategy. Sales-based growth meant sending thousands of outbound messages in an attempt to find the key decision-maker, shorten the sales cycle, and close aggressively. To be clear: both of these user acquisition strategies still work in 2021.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Revulytics

FEBRUARY 12, 2019

I read with interest an article on CMS Wire about how many organizations are rethinking the product management role. In defense of decreased multi-tasking, the author says “many businesses are beginning to organize customer engagement, strategy, and product development responsibilities among different people within product teams.”

Data Visualization 66

Data Visualization Product Management Product Manager Outbound 66

Business of Software Conference

NOVEMBER 16, 2023

Inbound Calls When new customers sign up, your system automatically sends them a number of emails – a generic welcome, a receipt, and maybe one or two others. Outbound Calls Depending on your product, making outbound sales calls can have a big impact on your customer acquisition numbers. A few simple things.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Userpilot

FEBRUARY 4, 2022

Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. The self-service model. The enterprise model.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

The Product Coalition

MARCH 23, 2018

I have traditionally been a believer that any form of marketing other than what is classified as, “Inbound” is typically a waste of money and time. As I think about it however, I actually think that this idea of, “Inbound marketing” is actually a bit ridiculous. Their article then continues with: - “With your customer’s interests”?—?Inbound

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Userpilot

AUGUST 18, 2024

A well-crafted go-to-market strategy could be your secret weapon. In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. In an upcoming talk , Maja Voje will share insights into the go-to-market strategy for AI-first products. What is a go-to-market strategy?

Feedback Software 79

Feedback Software Research Software User Testing Product Research 79

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Mark is the Chief Revenue Officer at Hubspot, a company that has created tremendous success by perfecting the inbound marketing plus sales model.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Intercom, Inc.

JULY 29, 2021

We recently sat down with Mark to chat about onboarding in a hypergrowth environment, how that strategy played as the pandemic unfolded, and why taking care of your team is actually the best way to take great care of your customers. We have business development doing inbound and outbound. Caught your interest?

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JUNE 23, 2020

Then you might have what you might think of more as self serve or automated support, like articles, answers from bots, that type of thing. So I think another benefit here is that it really brings structure and clarity and a framework, to build out your support strategy. “That’s like Groundhog Day stuff for the support team.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userpilot

AUGUST 14, 2023

Segment your user base to send targeted in-app messages , understand what your key marketing functions achieved, and identify the best customer success strategy for each segment. This type of data is openly sold, so anyone can have access to it and follow similar strategies. Identify the best customer success strategy for each segment.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

Userpilot

NOVEMBER 20, 2022

This article dives into what a marketing roadmap is and how you can build yours effectively. A marketing roadmap template provides a starting point for your strategy. Some broad templates you may use include the go-to-market strategy , new user onboarding, and in-app campaign roadmap templates. Marketing strategy roadmap.

Onboarding KPIs 86

Onboarding KPIs Roadmap Marketing Feedback Software 86

Userpilot

APRIL 7, 2024

In this article, we share key insights on user tracking tools based on their use cases, which will hopefully help you make up your mind. Conversion reports show the effectiveness of marketing strategies, and screen reports indicate the landing pages that users interact with the most. But how do you know you’re picking the right tools?

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Reporting Tools 81

Intercom, Inc.

SEPTEMBER 8, 2021

We’ve gathered a list of articles, videos, and podcasts you can check out: Intercom on Sales. “In order to effectively scale and grow, you have to give away pieces of your job” If the listeners have not yet read, there’s an article called Giving away your Legos by Molly Graham. ” Caught your interest?

Weak Development Team 118

Weak Development Team Feedback Software User Testing Customer Experience 118

Userpilot

JULY 24, 2023

That said, there are key differences between a SaaS marketing strategy and standard digital marketing. In this guide, we’re going to highlight the nuances of SaaS marketing, walk you through its various components, and teach you how to create effective SaaS marketing strategies! Increasing signups with a free trial.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Intercom, Inc.

APRIL 9, 2020

There’s also a lot of positive feedback from companies around how Intercom is allowing them to support their customers at this time when they can’t meet them face to face, and how they’re using our different features to support large inbound volumes. In the meantime, check out this article related to your question.”

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 62

Research Software User Testing Outbound Marketing 62

Userpilot

MAY 19, 2021

You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. SaaS Inbound Marketing. SaaS Outbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

JUNE 19, 2023

In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. What makes a good SaaS conversion rate depends on your industry type and sales strategy, so just keep calculating your rates and play with different conversion rate optimization tactics to exceed past performance.

Research Software 90

Research Software Analytic Tools B2B Reporting Tools 90