ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 100

Outbound Product Management Product Manager Inbound 100

B2B Product Management

DECEMBER 6, 2016

In this article, we will explore the two broad categories of the Product Manager role. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Dear Strategy

AUGUST 27, 2018

This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. Inbound and Outbound Marketing. You can still find that article by clicking here. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

APRIL 8, 2022

You can watch the full interview on Finding Product-Market fit here , or read this article for a summary of the key points. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. Joanna is the Head of the Prowly Unit at Semrush.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines how you are planning to realize the product vision. Be in charge of the product vision.

Product Research 82

Product Research User Testing Customer Feedback Research Software 82

Intercom, Inc.

JULY 29, 2021

We’ve gathered a list of articles, videos, and podcasts you can check out: Planning for hypergrowth in EMEA with Mark Rudden of Browserstack. Kieron: I know you started there in January 2020, just enough time to get settled into the role, understand the product, understand, I suppose, the vision for the future, and then the pandemic hit.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

JUNE 23, 2020

In today’s very special bonus episode, we’re joined by leaders from our Product and Support teams to hear about the new Conversational Support Funnel – why we built it, how we use it, and our vision for the future. We’re joined by. “That’s like Groundhog Day stuff for the support team.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userpilot

NOVEMBER 20, 2022

This article dives into what a marketing roadmap is and how you can build yours effectively. For instance, you might have a team focus on customer acquisition using inbound and outbound projects. A high-level strategic plan is the life force of a successful product marketing campaign. But where do you begin?

Onboarding KPIs 86

Onboarding KPIs Roadmap Marketing Feedback Software 86