Ask Benny

JULY 31, 2019

Should you split between inbound and outbound product managers? Inbound vs Outbound (PM vs PO) Sometimes companies split product management between outbound product managers that understand the market and discuss needs with customers and inbound product managers that understand the product and discuss requirements with engineering.

Outbound 60

Outbound Inbound Engineering Reference 60

ProductPlan

MARCH 17, 2020

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

Outbound 80

Outbound Product Management Product Manager Inbound 80

Intercom, Inc.

OCTOBER 27, 2021

Many support teams implemented the funnel and saw game-changing results, including reduced inbound conversation volume, faster resolution rates, and enhanced CSAT. On the proactive support side, you can see how many outbound messages get delivered and how many get opened within a specified time period. Get funnel vision.

Data Visualization 138

Data Visualization Reporting Tools Strategy Inbound 138

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Dear Strategy

AUGUST 27, 2018

This usually exists at a business or business unit level and covers the high-level vision, objectives, and strategic initiatives for the overall company. Inbound and Outbound Marketing. On the other side of the coin, outbound marketing is all about being seen when people aren’t otherwise looking for you.

Strategy 53

Strategy Outbound Inbound Marketing 53

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Product strategy defines how you are planning to realize the product vision. Be in charge of the product vision.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

APRIL 8, 2022

Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. We haven’t done any outbound marketing such as cold leads,” she says, letting us know that you don’t have to utilize every marketing variation. PMF survey built with Userpilot.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

The Product Coalition

JULY 22, 2019

In this case, our daughter clearly had a vision for something she wanted to create but was struggling with some of the pieces. We were using it to manage clients, including interactions both inbound and outbound. Both of our kids love to create artwork of every kind. She threw down the cardboard. “It It won’t stick!”

Customer Experience 60

Customer Experience Data Visualization Outbound Inbound 60

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

ProductBoard

NOVEMBER 15, 2017

Hubert Palan further explains: “The Portal serves both an inbound function for collecting ideas and feedback to inform decisions, as well as an outbound function to share plans, celebrate what’s been launched, and prove to users their feedback has been heard, in this way productboard is a true end-to-end product management solution.”

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

JULY 29, 2021

Kieron: I know you started there in January 2020, just enough time to get settled into the role, understand the product, understand, I suppose, the vision for the future, and then the pandemic hit. We have business development doing inbound and outbound. Scaling in the midst of a global pandemic.

Feedback Software 223

Feedback Software Reporting Tools Customer Experience Weak Development Team 223

Intercom, Inc.

AUGUST 25, 2021

Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Eoghan describes the original vision behind Intercom. Changing the support conversation.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

Intercom, Inc.

JUNE 23, 2020

In today’s very special bonus episode, we’re joined by leaders from our Product and Support teams to hear about the new Conversational Support Funnel – why we built it, how we use it, and our vision for the future. We’re joined by. . And to your question as well, Dee, you talked about proactively.

Reporting Tools 118

Reporting Tools Customer Experience User Testing Data Visualization 118

Userpilot

NOVEMBER 20, 2022

For instance, you might have a team focus on customer acquisition using inbound and outbound projects. A marketing in-app campaign roadmap gives you a clear vision of both your primary and secondary onboarding activities, spanning from the welcome screen to product advocacy.

Onboarding KPIs 98

Onboarding KPIs Roadmap Marketing Feedback Software 98

NextBigWhat

OCTOBER 30, 2020

Great vision without great people is irrelevant. Inbound marketing: A marketing strategy that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience, inbound marketing forms connections they are looking for and solves problems they already have.

User Testing 52

User Testing Reporting Tools Product Management Product Manager 52

Gainsight

DECEMBER 23, 2019

A million things going on outbound-driven, rapidly changing. So, is there inbound coming in? But at the end of the day, if you don’t lay out the vision and then break those down to objectives to be accomplished by the team, it’ll be a very difficult challenge to get there. Are you involved in pre-sales?

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52