Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 83

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 83

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. While people prefer a personalized experience, catering to their individual preferences isn’t always possible or effective. Marketing segmentation comes in handy here.

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

Userpilot

DECEMBER 22, 2023

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. Make it an instruction manual, not a poem.

Analytic Tools 106

Analytic Tools Feedback Software UX Data Visualization 106

The Product Coalition

FEBRUARY 3, 2022

How to Find Product-Market Fit “Main reason why most of the products fail is due to lack of product-market fit.” ~Dan Dan Olsen Product-Market Fit is inarguably one of the main factors deciding on product success or failure. But what product-market fit is, exactly? The market can consist of two crucial components?—?target

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User Testing Product Research Product Marketing Customer Experience 143

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys? Book a demo to learn more.

Data Visualization 96

Data Visualization Product Research Research Software Analytic Tools 96

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

The Product Coalition

DECEMBER 11, 2023

This ensures efficient resource allocation and optimization of marketing efforts, leading to better overall returns on investment. Competitor awareness: AI-powered trend analysis and market research tools enhance competitor awareness. This strategic advantage enables them to maintain a competitive edge in the market.

Data Visualization 123

Data Visualization Artificial Inteligence Analytic Tools Research Software 123

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Run the experiment.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

MARCH 12, 2024

In this article, we explain what Paths is, how to create the report, its use cases, and compare it to similar features in other tools. TL;DR Userpilot Paths allows product , marketing, and customer success teams to map out all the actions users take before or after an event. User actions following sign-up.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

Intercom, Inc.

JANUARY 25, 2022

Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind it. A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Provide sales teams access to key HubSpot lead data directly from Intercom messages.

Research Software 216

Research Software User Testing Artificial Inteligence Data Visualization 216

Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. Your new product announcement should include information on the target customer group, why it’s being introduced, how it’s going to benefit the users, and how to best take advantage of it.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. TLDR; UX design includes all of the elements a user encounters when interacting with your brand online. Test different UI elements with smaller segments of users. Why is user experience important? What is UX design?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. What is the use of in-app messaging? Let’s get right into it!

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Revulytics

MAY 17, 2018

Contextual relevance is king when it comes to presenting people with messages you want to resonate and drive them to respond. For our purposes in product management, I’d like to focus on the importance of presenting contextually relevant information to users of our software applications.

Analytic Tools 65

Analytic Tools Data Visualization Messaging Reporting Tools 65

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

APRIL 22, 2024

This article aims to simplify feature analysis. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Encourage users to share feedback. For example, Slack needs instant messaging to be called a collaboration app.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Weak Development Team 104

Userpilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! What are the best Salesforce integrations in 2024?

Data Visualization 106

Data Visualization Analytic Tools Reporting Tools Feedback Software 106

Intercom, Inc.

JANUARY 31, 2023

Suddenly it seemed that generative AI might transform industries from education to marketing. Dean Kahn, Customer Experience Manager at RateMyAgent It’s not always perfect – sometimes a teammate does have to edit a summary before handover – but even then it saves a lot of time, and we’re working to refine it further.

Artificial Inteligence 188

Artificial Inteligence Feedback Software ChatGPT Customer Experience 188

Userpilot

MAY 17, 2023

And most importantly, how do you create product experiences that delight your users? These are the key questions that we discuss in the article. We also look at a few examples of companies delivering outstanding product experiences. Contextual in-app messages give users the information they need at the time they need.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

freshtrax

FEBRUARY 9, 2024

More than just a technological tool, this evolution is having a profound impact on marketing approaches and brand storytelling. It’s probably fair to say that this rapid change has left many branding and marketing professionals struggling to keep up. So, how can we apply generative AI to branding?

Generative AI 59

Generative AI Branding Customer Communications Strategy 59

Userzoom

MARCH 28, 2018

Headlining the event was Paul Boag , a leader in Digital Strategy and User Experience Design, who brought his manifesto on ‘How to Start a User Experience Revolution’ and inspired our audience to ‘light a fire’ under their efforts to get stakeholders more invested in UX.

Customer Experience 50

Customer Experience User Experience User Testing Research Software 50

Userpilot

APRIL 3, 2024

In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you! TL;DR A resource center provides tailored content to aid users in problem-solving your product. Organize the resource center to enhance the user experience.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

MARCH 6, 2024

This is the main question we explore in the article. We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. How do you create a robust product funnel for your SaaS?

Analytic Tools 103

Analytic Tools Data Visualization Research Software Onboarding KPIs 103

Userpilot

JANUARY 12, 2023

There are different user behavior analytics use cases you can implement when conducting user behavior analytics. First, the use cases we’ve put together for this article present different angles of how to act on behavioral data at different stages of the customer journey. Personalize user experience based on user behavior.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Five funnel examples to extract actionable insights: Marketing and sales funnel. Review funnel.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

APRIL 22, 2024

In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. But what strategies work?

Analytic Tools 95

Analytic Tools Feedback Software Research Software Customer Experience 95

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. Thanks to the insights, you can target the right users with upsell and cross-sell messages at the right time.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Feedback Software 105

Userpilot

MARCH 21, 2024

Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media. Onboarding stage : Providing upfront support to solidify the decision to stay, making the learning curve easier, and enhancing the initial experience.

User Testing 106

User Testing Analytic Tools Research Software Feedback Software 106

Userpilot

OCTOBER 20, 2023

In this article, we look at 10 product analytics tools that you should consider when making your choice. Strategies for optimizing a conversion funnel include user onboarding to reduce the time to value, personalized in-app marketing campaigns, identifying and removing friction points , and acting on customer feedback.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Reporting Tools 105

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Poor product-market fit.

Data Visualization 106

Data Visualization User Testing Analytic Tools Feedback Software 106

Userpilot

SEPTEMBER 25, 2023

These are the main questions that the article tackles, so if you’re looking for the answers, we’ve got them! Users prefer the self-service model of PLG to the traditional sales-led approach. PLG companies use a range of user acquisition strategies like word-of-mouth marketing or free trials to attract new users.

Analytic Tools 105

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 105

The Product Coalition

MARCH 15, 2020

Although Jane and Matt both started their exploration at the same time it was far from being the same shopping experience. From segmentation to hyper personalization As the story above shows, segmentation can be defined as a process where the target market (i.e. Matt, is a man who is interested in menswear).

User Testing 79

User Testing Customer Feedback Customer Experience Product Research 79

Userpilot

FEBRUARY 2, 2023

Content testing is a form of user experience research that measures the quality and performance of content. The purpose of this article is to introduce what content testing is, the methods of testing content, and a step-by-step guide to preparing and conducting your research. From website copy to in-app messages.

User Testing 98

User Testing Research Software Feedback Software Product Research 98

Userpilot

NOVEMBER 21, 2023

Technically not, but it helps a lot to have one, and you will find out why from this article! Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience.

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Product launches User Testing Product Research Analytic Tools 104