Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Innovatemap

OCTOBER 29, 2020

For the marketing teams behind software products, video is a way to attract new leads by pulling back the curtain. With a solid product marketing foundation , video can explain technical features into benefits your customers will pay for. Why today’s marketers value video. Video is fast.

White Paper 40

White Paper Reporting Tools Customer Experience Strategy 40

Pragmatic Marketing

FEBRUARY 17, 2017

Before you read this article, click on your company’s website and view the page associated with your flagship product. Now open the datasheet for that product and compare the message headings to those you wrote down. Product message maps are internal documents, typically owned by product marketing.

Messaging 70

Messaging White Paper Customer Experience Technical Review 70

Userpilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

svpg

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision.

Vision 101

Vision Strategy User Testing White Paper 101

Mixpanel

MARCH 4, 2022

In this overview article, we’ll walk you through the value of setting metrics for product launches, how to define the metrics for your product launch, types of product launch metrics, and how we’ve used metrics for a specific project here at Mixpanel. Product launch metrics in action: An example from Mixpanel.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59