Automotive Branding Enterprise Marketing 
Modus Create
OCTOBER 4, 2022
It is creating a customer-centric digital ecosystem in the automotive industry. Pat, Andreas, and Florian also discuss several innovation challenges that large enterprises face — from dealing with regulatory compliance to reaching traditional customers with digital channels. Automotive industry is highly regulated with long lead times.
Product Management Unpacked
JULY 11, 2019
What began as his justification for hiring more people ultimately became a cornerstone in new thinking about brand management – today’s product management. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.
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Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Hello, and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing and other market and data driven professionals with some of the best minds in the industry.
Pragmatic Marketing
OCTOBER 18, 2019
Listen in as we discuss Lori’s three questions that include: What is my market opportunity? Hello, and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing and other market and data driven professionals with some of the best minds in the industry.
Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. A customer in the market for a Porsche is likely not considering a Volkswagen and visa versa. The market will judge.
Mironov Consulting
MAY 2, 2019
Think about automotive assembly line infrastructure. The layered nature of enterprise software, where we build on operating systems and cloud platforms and commercial toolkits that are each evolving under us, which means that we don’t have a permanently stable (“finished”) product as our hardware partners do.
The Product Coalition
SEPTEMBER 23, 2022
Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers.
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