Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

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Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. This approach not only enhances the usability of the product but also aligns its development with the real-world requirements of its users, making it more likely to succeed in the market.

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Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

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Gainsight

APRIL 15, 2022

They’ve built fantastic, profitable businesses and established well-known brands. In a world where SaaS and tech are transforming businesses with recurring revenue models and subscription-based products and services, even the most established enterprise players need to adapt. Customer success is an art as well as a science. .

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Gainsight

JUNE 7, 2022

Enterprise organizations are leading many of these operational innovations. And that’s why we were excited to get enterprise CS leaders together to talk about new developments in CS and trends for the future. Add marketing, commerce, data integrations, analytics, and collaboration tools, and the burden becomes heavy.

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Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

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Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

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The Product Coalition

FEBRUARY 15, 2024

A recent study by Gartner revealed that more than 80% of enterprises will have used Generative AI APIs or deployed Generative AI-enabled applications by 2026, highlighting its potential to transform various functions. Sustainable competitive advantage In today’s dynamic market, maintaining a competitive edge is crucial.

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Intercom, Inc.

FEBRUARY 13, 2020

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. We also recently wrote about the marketing tech trends we’re eyeballing in 2020: .

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Gainsight

AUGUST 29, 2021

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. In fact, by making customer success an enterprise-wide priority, the entire company benefits—along with your customers, of course! Overall customer health.

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Alchemer Mobile

FEBRUARY 17, 2021

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Once companies collect that VoC data, they can use those insights to inform their mobile strategy, loyalty programs, marketing campaigns, product roadmap, and more.

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Innovatemap

JANUARY 19, 2021

Innovatemap acted as a partner to Authenticx for a variety of product development and marketing work. It was when this work was happening that it became clear that a rebrand was needed for the Authenticx brand to match the sophisticated new product. Innovatemap then prioritized creating a brand identity and product marketing efforts.

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Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

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Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Let’s dive in!

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Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. February 14, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. LOUISVILLE, Colo. Alchemer Workflow is available immediately.

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The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

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Pragmatic Marketing

JULY 2, 2019

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Building brand affinity. Brand credibility and thought leadership. Increasing leads. Increasing ROI.

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Events Marketing Customer Experience User Testing 70

Pragmatic Marketing

JULY 2, 2019

Event marketing is a cornerstone for any business or enterprise that hosts events, regardless of size. Successful corporate event planning offers many potential benefits, including: Increasing brand awareness. Building brand affinity. Brand credibility and thought leadership. Increasing leads. Increasing ROI.

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Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

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The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Signup to be a Mentor Today!

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Innovatemap

JUNE 21, 2021

If you’ve interacted with an Innovatemap team member, you’ve likely heard the phrase “marketable, valuable and useable” at least once or twice. Our discipline leads have amassed a lot of experience across various industries and company stages (from early-stage startups to corporate enterprises). What makes a product marketable?

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Marketing Enterprise Startups Branding 52

Modus Create

APRIL 29, 2024

. “Through our partnership with Atlassian, Modus Create remains dedicated to empowering organizations with the tools and strategies needed to stay competitive and bring new products to market in today’s rapidly evolving landscape,” said Chris Nicosia, Vice President of Partnerships at Modus Create. Learn more at moduscreate.com.

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Andrew Chen

DECEMBER 26, 2018

It goes over historical precedents for give/get referrals, content marketing, and trying to bootstrap two-sided marketplaces. How startups die from their addiction to paid marketing. One of my big lessons from Uber is that the supply side of the market is critical for any startup.

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User Testing Enterprise Feedback Software Customer Experience 80

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

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Research Software Strategy Customer Experience User Testing 88

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

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Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

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Analytic Tools Feedback Software Research Software Data Visualization 98

The Product Coalition

MAY 24, 2023

The market is rapidly evolving and it is expected that the online gambing enterprise will reach $97 Billion by 2025. The market has seen a rise in demand for casino software developers due to the game’s worldwide appeal. The enterprise of Casinos has always been a center for innovation. Quite Profitable!

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Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? Poor product-market fit. Ineffective marketing/poor marketing strategy. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Wrong acquisition channels.

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The Product Coalition

AUGUST 23, 2023

To grow our customer base and market share? This smartphone is produced by a Dutch social enterprise of the same name, with a clear and compelling mission: to develop a phone that doesn’t harm people or the environment. 74% of consumers expect brands to take a stand on important issues. How should I respond? To generate profit?

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Innovatemap

JULY 12, 2021

There is no shortage of options: development firms, consulting firms, innovation firms, marketing agencies, and freelance networks may come to mind. Of course, the word “agency” can sometimes exclusively conjure thoughts of marketing. What Services do Marketing Agencies Provide? What is a Digital Product Agency?

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Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Define your product’s unique selling point (USP) that addresses target market needs.

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Userpilot

MARCH 16, 2023

However, the Basic package has strict limitations like only 1 user seat and no custom branding. You can fully customize all creations to reflect your company’s branding. For instance, it doesn’t let you use the employee onboarding module, remove UserGuiding branding, and have a customer success manager.

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Analytic Tools Feedback Software Data Visualization Reporting Tools 94

Product Innovation Educators

MAY 8, 2023

Everything for us starts with strategy—both innovation strategy and corporate and total enterprise strategy. In the application, we shared our enterprise strategy and specifically the significant role innovation plays in that. Product innovation is a new product that goes to market, is sold to consumers, and drives revenue growth.

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The Product Coalition

MAY 20, 2021

When focusing on the Indian market, even the global tech giants prioritize the wants and preferences of small and medium enterprises across the niches. Big brands like Google, Microsoft and Amazon continue to focus on the Indian small enterprise market with unperturbed zeal.

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Userpilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Acquisition is mostly done through marketing efforts outside of the app. The market share is low. For example, content marketing plays a pivotal role in this approach.

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