This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If I were building a productmarketing organization from the ground up, I’d consider myself lucky. Most productmarketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.
Hello, and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, productmarketing and other market and data driven professionals with some of the best minds in the industry. So I know you have a ton of experience in product in lots of different companies.
Hello, and welcome to the pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, productmarketing and other market and data driven professionals with some of the best minds in the industry. So I know you have a ton of experience in product in lots of different companies.
In 2022, the most prominent trends centered around increasing product adoption , personalization of product experiences based on user attributes, and making more data-driven decisions. Product Trend 2023 no 1: AI, Machine Learning, and more Automation – the remedy to layoffs? – adds Andrea. It might not be easy.
Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.
Your product is live, you have productmarket fit , and customers are seeing value. A roadmap will help strategically plan a future for your product that will guide you to meet your business goals. As with most products, you probably have 100 initiatives on your list, but the budget and time to only do 25.
Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.
Where you live can have a big impact on how much you make as a product strategist. Certification : Enhance your education with a specialized certification such as the Product Strategy certification offered by the Association of International ProductMarketing and Management (AIPMM).
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content