Piyanka Jain

Customer Segmentation for Growth Hacking

Piyanka Jain

Marketers often equate growth hacking with driving user acquisition. Continue reading on The Startup ». data-science machine-learning ai marketing analytics

Customer Segmentation for Growth Hacking

Piyanka Jain

Marketers often equate growth hacking with driving user acquisition. Continue reading on Medium ». data-science machine-learning ai marketing analytics

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Customer Segmentation for Growth Hacking

Piyanka Jain

Customer Segmentation for Growth Hacking (Aryng?—?Unsplash?—?William Unsplash?—?William William Iven) Marketers often equate growth hacking with driving user acquisition. They invest all their effort and money to acquire maximum users with a minimum amount of spend. However, not all users are equal.

Is programming a must for applying Data Science?

Piyanka Jain

Do you need to be able to code in R, Python, or any other programming language to put Data Science to work for you? The answer is NO! Continue reading on DataSeries ». analytics careers machine-learning business data-science

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How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Roadmaps are about the future, and talking about a roadmap means talking about the future. But how you tailor that conversation depends on who you’re having it with, because your stakeholders’ vision for the future and your customers’ vision are likely two different things. Every audience has their own needs and expectations that you are working to fulfil, and as a product manager, it is up to you to manage these many moving parts. A conversation about creating value is going to vary based on whether or not you’re asking someone to buy your product, or fund it.

How Data Science Beat Human Mind?

Piyanka Jain

A lesson in behavioral economics will tell you that consumers don’t always practice what they preach. So what better reason is there for product marketers to make testing a key phase in their product lifecycle?

3 Musts For Building Data Literacy

Piyanka Jain

A few months into his new role as Data Analytics leader, Alan and his team clearly saw the lack of data-driven thinking across the… Continue reading on Towards Data Science ». data-culture data-literacy corporate-culture big-data data-science

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Top 5 Reasons For Data Science Project Failure

Piyanka Jain

Whether you are a seasoned data scientist or a business executive with a significant investment in analytics, chances are you’ve seen the… Continue reading on DataSeries ». data-science data-literacy

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What Google’s and SalesForce’s respective acquisition of Looker and Tableau Software means for…

Piyanka Jain

What Google’s and Salesforce’s respective acquisition of Looker and Tableau Software means for CIO’s The BI analytics tool space is consolidating to compete against Microsoft’s ensemble of Business Analytics(BA) products which promises to solve for the entire workflow?—?data

Are you a Data Science hero?—?aka BADIRist?

Piyanka Jain

Are you a Data Science hero?—?aka aka BADIRist? One of my colleagues is a big fan of detective stories and Sherlock Holmes. One day we started talking about Sherlock and what it would look like if Sherlock transitioned his career to become an analyst or data scientist?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

An Engineer’s Journey To Become A Data Scientist

Piyanka Jain

Unsplash Neha has an engineering and MBA background. She was looking to rejoin the workforce after several years on a personal sabbatical. Her last role had involved business process analysis, planning, and market research. It wasn’t something she wanted to go back to.

Data Literacy 101

Piyanka Jain

Joel is the newly-appointed CEO of a 100-year-old consumer company. He has been brought in with a vision to make the company customer-centric and tasked with leading digital transformations so that it is at par with the new information era.

Top 5 FAQ On Mastering Data Science And Making Your Career Transition

Piyanka Jain

Recently I have been mentoring fresh graduates of the Masters in Business Analytics program from a historic Virginia school. Ironically… Continue reading on Towards Data Science ». data-science analytics education business careers

What 2 Men And a Runner Taught Me About Data Science and Fraud Modeling

Piyanka Jain

As I was wrapping up my work last evening, darkness started to loom outside. I decided to go for a short run on a neighboring track… Continue reading on Towards Data Science ». machine-learning data-science business

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

Essential Statistics for You and Me

Piyanka Jain

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. As we got to talking, I could see that he was a data skeptic?—?someone someone who did not believe in the power of data. Data Science is not for those who fall on the business side of the company, he said. Quite surprisingly, it is not just him who considers the myth that only techies and analysts need Data Science skills for their work. There are many with the same belief.

BADIR?—?The Antidote to Low ROI from Data Science Projects

Piyanka Jain

BADIR?—?The The Antidote to Low ROI from Data Science Projects [link] Data Science, Machine Learning, Robotics, and AI?—?these these are some of the hottest keywords in the business right now. Trillions of dollars are being invested in these fields by organizations. One would think with such large investment, these organizations must be reaping a lot of value out of data science. However, recent reports published by Gartner and others tell a different tale.

Essential Statistics for You and Me

Piyanka Jain

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. As we got to talking, I could see that he was a data skeptic?—?someone someone who did not believe in the power of data. Data Science is not for those who fall on the business side of the company, he said. Quite surprisingly, it is not just him who considers the myth that only techies and analysts need Data Science skills for their work. There are many with the same belief.

Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too. In November 2017, Gartner released a report stating that 60% of big data projects fail.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

Data Science Consulting Is A SCAM!

Piyanka Jain

I run a Data Science Consulting company, and I say analytics consulting is a SCAM! link] I can say so because I have been on both sides of the table, having hired analytics consulting companies for big organizations and also providing analytics consulting services to top companies. I have seen projects worth hundreds of thousands of dollars being wasted, and I have seen them becoming successful too. In November 2017, Gartner released a report stating that 60% of big data projects fail.

Priority Starts at the Top

Folding Burritos

I talk to a lot of PMs and I ask them (and everyone who subscribes to my newsletter) the same question: what’s your biggest struggle as a Product Manager? I get back all sorts of replies, but by far the biggest issues are about prioritization, in some shape or form.

Six Types of “Product” Owners

Roman Pichler

Overview. The term product owner is commonly used to refer to six different product roles in my experience. These are: The original Scrum product owner who owns a product in its entirety and is responsible for maximising the value it creates.

Extrinsic Motivation: Why You Make Terrible Life Choices

Nir Eyal

The post Extrinsic Motivation: Why You Make Terrible Life Choices appeared first on Nir and Far. Motivation

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Build vs Buy: 10 Hidden Costs of Building Analytics with UI Components

Many teams, as a logical first step, choose to build their own analytics with the help of UI components. But eventually you’ll find that doing it yourself and at scale has hidden costs. Consider these 10 factors when deciding whether you should build analytics features with UI components.

Why We Should All Be Wearing (and Making) Face Masks Right Now

Nir Eyal

The post Why We Should All Be Wearing (and Making) Face Masks Right Now appeared first on Nir and Far. Decision Making

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Don’t Follow Your Gut (and What to Do Instead)

Nir Eyal

The post Don’t Follow Your Gut (and What to Do Instead) appeared first on Nir and Far. Decision Making

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Patience – A Leadership Principle

Lead on Purpose

During the last few weeks and months so much has changed for all of us. With the recent pandemic we’ve seen many things change that we heretofore took for granted, things we’d become so accustomed to were transformed within days.

Empower Product Teams with Product Outcomes, Not Business Outcomes

Product Talk

I’m excited to add Hope Gurion as an official author on Product Talk. She has guest posted here before and has worked with me for years. She coaches teams using my Continuous Discovery Habits curriculum and is helping me bring the Continuous Discovery Habits workshop to more companies.

B2B 202

More Effective Agile Leadership

Speaker: Steve McConnell, CEO, Construx Software

In this talk, Steve McConnell, CEO of Construx Software, distills hundreds of companies’-worth of real-world experience into the proven Agile leadership practices that work best. Steve will seamlessly thread together traditional approaches, early Agile approaches, modern Agile approaches, and the principles and context that underlie them all—creating an invaluable resource for Agile leaders, their teams, and their organizations.

What is Digital Product Management?

280 Group

Indeed: What is Digital Product Management? That’s a question that thousands of Google searches are launched each day to ascertain – a search which returns more than 2.5 billion results in half a second.

Product Manager Interview: How to Get Hired

280 Group

You Just Landed a Product Manager Interview… Congratulations! You’re on the verge of one of the most exciting and fastest-growing careers today.

Dealing with Difficult Emotions in Product Management

Roman Pichler

Why Difficult Emotions Matter Particularly for Product People. We may not like difficult emotions like confusion, frustration, anger, envy, sadness, and worry, but we all experience them.

Agile Transformation: How to Leverage Product Management

280 Group

Steering an Agile Transformation should not be confused with simply adopting Agile software development principles. Rather, it is about transforming an entire organization—Product Management, Development, IT, Customer Support, Sales, etc.

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Creating a Product Roadmap is Easy

Speaker: Shardul Mehta, VP of Product Management, American Well

As a product manager, it is our job to drive sustainable business growth. And one of the chief ways we do that is by crafting a coherent product roadmap. Thanks to these roadmaps, everyone knows what we’re working on now vs. later, where we’re headed, and how we’re getting there. Fail at making this map, and you sacrifice not only your own credibility, but the credibility of the entire company. The bad news? Product managers rarely have the time to adequately prepare. The good news? While we should absolutely do the research and analysis needed to craft a proper roadmap, we actually don’t need to wait until it’s completed. We can actually do both in parallel. And what’s more is that once you can do that, product roadmapping becomes easy. Join Shardul Mehta, VP of Product Management, American Well, and learn how to master the intricacies of any product roadmap.