Mind the Product

MAY 9, 2019

I’ve worked in B2B tech marketing for about eight years, as a product marketer for a large portfolio of niche software, and now as the marketing manager for Mind the Product’s growing collection of events and community-building initiatives. Embed Yourself in the Team. This way we see continuous improvement.

Product Research 159

Product Research User Testing Weak Development Team Embedded Analytics 159

Usersnap

SEPTEMBER 12, 2023

John is the co-founder of PricingSaas , a competitive intelligence product that uses AI to summarise pricing changes across the B2B SaaS industry. Usersnap Usersnap offers a user-friendly platform to create custom surveys and target specific audiences by user events, time on page, or user properties.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

NOVEMBER 29, 2022

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. By the end of this post, you’ll know how to create an effective B2B survey, distribute it, analyze the results, and take action on what you’ve learned.

Product Research 90

Product Research Customer Satisfaction User Testing Customer Feedback 90

Userpilot

JULY 20, 2023

From content creation, localization, image and video generation, or analytics, today we’ll be looking at the best tools that can help streamline various processes in just a few clicks! CopyAI: generate social media posts, emails, blog titles, landing page copy etc. SurferSEO: AI-generated blogs, SEO optimized.

Analytic Tools 82

Analytic Tools Feedback Software Data Visualization Reporting Tools 82

Userpilot

NOVEMBER 20, 2022

Offer self-service support options to meet customer expectations, while also removing friction in the support experience. Build a knowledge base of self-service support content, including help articles, video tutorials and case studies. Share personalized renewal reminders & other critical event notifications.

Customer Experience 85

Customer Experience User Testing Customer Feedback Embedded Analytics 85

Userpilot

JANUARY 9, 2023

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Event tagging in Userpilot. Event Occurrence by User view in Userpilot.

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

Userpilot

JUNE 20, 2023

But it’s impractical for most B2B SaaS products. SaaS onboarding isn’t a one-time event where you dump all the product-related info on users. You’ll also find it easier to track onboarding analytics. You can embed videos on modals and play them in-app for even higher engagement. Tooltip design in Userpilot.

Customer Experience 88

Customer Experience Onboarding KPIs Analytic Tools Feedback Software 88

Userpilot

SEPTEMBER 16, 2022

Offering self-service support so users can access a help center inside your app. Considering the impact of recurring revenue, retention , churn, and referrals, customer experience is especially important in a B2B SaaS model. Efficient customer service team that’s available 24/7 and responds fast.

Feedback Software 89

Feedback Software Customer Experience User Testing Customer Feedback 89

Userpilot

JULY 6, 2023

TL;DR SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score , customer satisfaction surveys , product testing, and event feedback. It lacks analytics features, customization options, and overall it might not be worth the price for some companies.

Data Visualization 86

Data Visualization Embedded Analytics Analytic Tools Feedback Software 86

Userpilot

FEBRUARY 27, 2023

A great majority of SaaS B2B companies invest in user onboarding (96%), including personalized experiences (71%), frictionless sign-up flows (74%), and welcome screens (79%). Celebration modals introduce elements of fun and gamification into the experience and reward users for completing major activation events.

Onboarding KPIs 98

Onboarding KPIs User Testing Customer Experience Customer Feedback 98

Userpilot

JUNE 19, 2023

In B2B, while user engagement refers to the one who’s actively using your product, customer engagement refers to an account that has multiple users. Using a funnel analysis tool to track in-app events that represent user engagement and optimize your funnel. how users navigate your website).

User Testing 84

User Testing Product Research Feedback Software Customer Experience 84

Intercom, Inc.

AUGUST 2, 2018

We have a second set of PMs focused on our data products, which include our events pipeline, data processing, statistics and all of our reporting around experimentation programs. The real power in product experimentation lies when you can embed experimentation deep in your code. Playing into greed and fear.

User Testing 140

User Testing Customer Experience Product Research Data Visualization 140

Usersnap

MAY 21, 2019

You can also embed this step in your feedback loop. times more likely to buy again, says a Temkin report. Zendesk’s statistics showed that 79% of high-income people, 51% of B2B clients, and 54% of Gen Xers will avoid your company for 2 years plus following bad customer experience. They spend more. NPS promoters are 4.2

User Testing 74

User Testing Customer Experience Customer Feedback Product Research 74