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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

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B2B Customer Journey Mapping Guide For SaaS

Userpilot

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

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17 B2B Customer Engagement Strategies That Drive Retention and Loyalty

Userpilot

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? Read along to learn how you can develop and implement this! Customer engagement is enabling customers to interact with your brand on an ongoing basis through any channel of their choice.

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10 Software Adoption Best Practices and Tips For B2B Companies

Userpilot

As you develop your product and achieve product-market fit , you must consider the technology adoption curve , which divides users into five segments: innovators, early adopters, early majority, late majority, and laggards. They’re important for software development to get early feedback, but they usually don’t stick around.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. You can tell customers are developing a positive relationship with your product when they become active users.

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Guide to Building a B2B SaaS Customer Journey Map

Userpilot

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase).