Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 104

B2B User Testing Research Software Analytic Tools 104

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Sanjana Murali – Product Marketing Manager @ Leadfeeder | YouTuber (All About B2B Marketing).

Technical Advisors 115

Technical Advisors Product Research Analytic Tools User Testing 115

I Wonder The Value

JANUARY 4, 2017

What is marketing? Others may say lead-generation or branding. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing 40

Marketing Inbound Advertising B2B 40

Userpilot

MARCH 15, 2022

Sales-led go to market strategy. For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. You’ll, however, need a good marketing team and a good marketing plan that will help drive users to your product.

Research Software 92

Research Software Strategy Customer Experience User Testing 92

Gainsight

FEBRUARY 2, 2024

For instance, business-to-business (B2B) software companies are also looking at customer training not just as a way to teach people how to use their product, but also as a way for their customers to be more successful at work. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 91

B2B Research Software Feedback Software Customer Experience 91