Userpilot

OCTOBER 1, 2022

We’ve compiled the fundamentals of proper user onboarding that leads to software adoption—so you don’t have to do more research. Successful software adoption makes it possible to retain users, increase product stickiness , and grow your SaaS. Use onboarding checklists to drive users to the activation point as fast as possible.

Feedback Software 94

Feedback Software Research Software User Testing Onboarding KPIs 94

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 93

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 93

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Customer success and intimacy go hand-in-hand.

User Testing 97

User Testing Feedback Software Research Software Analytic Tools 97

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? Customer engagement is enabling customers to interact with your brand on an ongoing basis through any channel of their choice. Use social proof in your marketing materials. We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Mixpanel

MARCH 16, 2020

Amazon’s marketplace has over 12 million products in its catalogue, 5 million marketplace sellers, and owns half of the entire eCommerce market. Germany, Italy and Spain, Seelk helps Amazon vendors track business KPIs, analyze product data, and keep an eye on the competition. Are my products’ images high-res?

Onboarding KPIs 65

Onboarding KPIs B2B Data Visualization Customer Feedback 65

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 72

Feedback Software B2B Customer Feedback Customer Experience 72

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. It nurtures them into qualified leads and drives them toward brand advocacy.

Analytic Tools 74

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 74

Userpilot

AUGUST 10, 2023

In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. And the customer acquisition cost (CAC) shows you how effective you’re with your sales and marketing efforts to acquire new customers. The average CAC varies across industries.

Customer Experience 75

Customer Experience User Friction Customer Feedback Onboarding KPIs 75

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 84

Research Software Strategy Customer Experience User Testing 84

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 94

Research Software Feedback Software Onboarding KPIs Product launches 94

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product. What is user experience?

Customer Experience 86

Customer Experience User Testing Analytic Tools Feedback Software 86

Intercom, Inc.

NOVEMBER 11, 2021

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. But despite how relevant the topic still is, we’re not just here to talk about the ideal onboarding experience.

Customer Experience 254

Customer Experience Onboarding KPIs User Testing Feedback Software 254

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Customer Feedback 93

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 81

Analytic Tools Feedback Software Research Software Data Visualization 81

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. A customer success strategy is beneficial to increase customer retention, boost customer lifetime value, expand WOM , and enhance your product experience.

Feedback Software 94

Feedback Software Analytic Tools Customer Experience User Testing 94

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product.

Analytic Tools 95

Analytic Tools User Testing Research Software Feedback Software 95

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 66

Analytic Tools Feedback Software Research Software Data Visualization 66

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

Userpilot

OCTOBER 4, 2022

The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). Loops also come in three types of common designs: viral, content-led, and product-led. What are growth loops? Understanding the growth loops framework.

Customer Experience 97

Customer Experience User Testing Onboarding KPIs Software Review 97

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 77

Customer Feedback User Testing Feedback Software Product Research 77

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Use onboarding microsurveys with questions like “How did you hear about us? ” to track the source of your users.

Analytic Tools 91

Analytic Tools Research Software Feedback Software Data Visualization 91

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Table of Contents.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What is your product about? Tell readers all about your product range.

Research Software 94

Research Software Onboarding KPIs Product Research User Testing 94

Mironov Consulting

MAY 2, 2019

Product are products, yes? When we talk broadly and generically about product management, we assume that all products/services are similar enough that we can apply the same tools, techniques, financial planning models, design approaches, goals and metrics. Think about automotive assembly line infrastructure.

Reporting Tools 91

Reporting Tools Analytic Tools Research Software Data Visualization 91

The Product Coalition

JULY 8, 2020

Whether you’re a Product Owner, VP, manager, or UX designer building better products is the #1 responsibility that lies in your hands. To make decisions, product-oriented professionals need data, you know that already. For this first story, we’ll focus on how UX-data (Users + Experience data) can boost any product.

Feedback Software 83

Feedback Software Data Visualization Customer Feedback User Testing 83

The Product Coalition

MARCH 29, 2018

Is your B2B product easy to sell and easy to renew? I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. But if you’re working on a B2B product with a sales force, odds are you know what I mean.

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take.

Analytic Tools 124

Analytic Tools Research Software User Testing Data Visualization 124

Gainsight

NOVEMBER 1, 2022

Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. In today’s market, most companies will likely see a decline in logo acquisition for the foreseeable future, which means your existing customers will become a bigger part of your revenue pie.

Feedback Software 52

Feedback Software Customer Experience Technical Review User Testing 52

Gainsight

JULY 20, 2022

In the world of product development, we call this process user segmentation , and it’s just as useful for product managers trying to understand their audiences as it is for audiences trying to understand TV show awards. . Or, they might be based on the users’ actual behavior in the product. What is user segmentation, exactly?

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Userpilot

NOVEMBER 14, 2022

SEO can help you see market trends, providing incredible value to your business. The terms you use to define your product lines, service lines, and business can set you on a path to success or inescapable failure. Branding is a time-consuming, expensive process. In the end, you’ll burn through your marketing budget.

User Testing 87

User Testing Data Visualization Research Software Customer Experience 87

Innovatemap

AUGUST 26, 2020

If you’re founding a tech company today, there’s a good chance you’re familiar with product-led growth (PLG) and ready to build your product with that in mind. If not, you’re probably thinking “I just want to grow like Slack did” or “I want people to start using my product without a lot of hand-holding.” Key product functions.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52