B2B Certifications Generative AI Positioning 
Mironov Consulting
JANUARY 24, 2024
If up-market, then customization and security certifications and F100 success stories and dozens of integrations are top priority. But I rarely see the right person in the right position, empowered by the CEO, politically astute, experienced in multiple functions, and with enough gravitas to keep everyone playing along.
Gainsight
JULY 25, 2023
Things like assignments, recommendations, just-in-time learning, and full-blown training and certification are important to ensure customers use the software after purchase and use it to its fullest potential to support their needs. Ovsyannikov says that education is valuable to companies of all sizes, both B2B and B2C.
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