Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. It attracts people (who’d otherwise be strangers) to become your customers.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

NOVEMBER 13, 2023

That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement. Customer success enablement focuses on providing customers with the necessary tools for success. Start collecting customer feedback to uncover user likes and dislikes.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

JANUARY 27, 2023

As a SaaS product manager , how do you give users a chance to experience your product value? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? Demo content allows users to experiment with complex products like analytics tools. Book a demo !

Feedback Software 98

Feedback Software Analytic Tools B2B Data Visualization 98

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem. What is a SaaS customer journey map?

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

JUNE 12, 2024

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Understand customers greatly : You can use various CRM tools to understand your customers better. Book a demo to see it in action!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

MARCH 20, 2024

Software monetization can be complex to deal with. You can implement many software monetization strategies in your product, but picking the right one can be a challenge. This article will go through 13 software monetization solutions to help your software product create great revenue streams and drive product growth.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

Userpilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions. Book a demo to learn more. What’s a free trial in SaaS? Trials can be tricky.

Feedback Software 97

Feedback Software Research Software User Testing Onboarding KPIs 97

Userpilot

APRIL 10, 2023

Could freemium work for your SaaS business? By running in-app surveys, you can get a better understanding of how well your onboarding works, the most valuable features, and how satisfied users are with the free plan. Book the demo ! Is the freemium strategy worth it for SaaS products? What is a freemium strategy?

Feedback Software 97

Feedback Software Analytic Tools User Testing Strategy 97

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. Offer self-service support via in-app resource centers.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? This allows them to collect usage data and customer feedback to improve the product. A SaaS conversion rate normally ranges between 1% and 10%. If your users are not converting, run in-app surveys to uncover the causes.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? The customer lifecycle in SaaS consists of 5 stages: reach, acquisition, conversion , retention, and loyalty. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage. What is the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

MAY 30, 2024

For Google, this is finding an answer to a challenging question, for Facebook – connecting with 7 friends in 10 days, and for Slack – sending 2000 messages. Without the Aha moment, users are unlikely to activate the product or feature and adopt it as a solution to their problems. Target them with an in-app survey.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Here are four survey ideas to get feedback on customer experience: A CSAT survey to ask customers how satisfied they feel with your product.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. Collecting passive feedback with in-app surveys. Act on the data you get and close the feedback loop. Build an in-app help center , so users don’t have to leave your product to find answers. Get an Userpilot demo to try it yourself.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback User Testing 98

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Incremental innovation gives you time to listen to user feedback. Disruptive innovation is what many SaaS startups aspire to.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Measure how your customers behave inside your app to improve the customer experience.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Keep in-app upgrade prompts contextual if you must upsell free users. Let’s dive in!

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization User Testing 98

Userpilot

SEPTEMBER 10, 2022

Involuntary churn vs. voluntary churn: How do they affect SaaS businesses? You can reduce involuntary churn by prompting payment reminders in-app or through email. Instead, run in-app banners reminding them to update their credit card information. Get a Userpilot demo and see how we can help. What is involuntary churn?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

OCTOBER 6, 2022

How can you analyze customer behavior in-app to deliver unparalleled in-app experiences? Group your user base into granular customer segments by shared characteristics—jobs to be done, in-app engagement , or user feedback. Design in-app strategies to improve retention based on the collected data.

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Experience 98

Userpilot

OCTOBER 21, 2022

Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Using in-app patterns like tooltips and modals to guide users and help them achieve their goals. Offer in-app guidance when the user is stuck.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. Feature request surveys are another good way of understanding your new users’ needs by getting feedback on the features. The 3 best tools are Userpilot , Baremetrics, and Segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Use gamification to increase in-app engagement.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Sales-led growth , on the other hand, is built around the traditional sales process and tactics like trade shows or demos. Which growth strategy is right for your SaaS product?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JANUARY 3, 2023

They are both potential customers in different buyer journey stages, and knowing how to identify and classify them can help deliver the right message to each. Evaluate the performance of individual B2B companies or teams. Marketing messages, buzz around the company, and customer stories generally set expectations.

User Testing 98

User Testing Feedback Software Research Software Customer Experience 98

Userpilot

NOVEMBER 23, 2023

It should also give you tools to measure progress. Instead of using data and evidence, many teams rely solely on solutions and untested assumptions. If you want to see how Userpilot can help you track user behavior, collect feedback, and run experiments, book the demo! What are the most acute ones?

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Userpilot

APRIL 30, 2024

There are many SaaS products , but knowing that, how do you choose the best? This article will look at the most successful SaaS companies, so you can decide if you want to invest in them for your business. TL;DR A SaaS product delivers software remotely, reducing the need for local installation, maintenance, and updates.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? To successfully implement PLS in your SaaS, you need a product that can sell itself, resources to support the necessary teams , solid data infrastructure, patience to let users explore the product themselves, and help, not sell mentality. Book the demo to see how!

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Userpilot

FEBRUARY 3, 2023

Then, collect direct customer feedback with in-app surveys. The two top customer analysis tools of our choice are Semrush and Userpilot. Then you can build in-app product experiences to improve customer loyalty and satisfaction. Create in-app surveys code-free with Userpilot.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

MAY 18, 2023

Goals: The goal of UX is to optimize the in-app experience and help users complete tasks easily, while the goal of CX is to create great experiences throughout the customer journey to nurture loyalty and increase customer retention. UX is mostly used in the context of digital experiences with mobile apps, software products, or websites.

Customer Experience 98

Customer Experience User Testing Analytic Tools Feedback Software 98

Userpilot

APRIL 19, 2024

You will learn effective techniques for collecting and analyzing data , with practical tips on applying your findings to benefit your SaaS. These choices can make or break your SaaS company. Market research uses primary market research as an essential tool. Get ready to empower your decisions with real-world market intelligence.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. Track in-app interactions to create behavioral segments. Track in-app engagement to create user segments, such as inactive users , power users, etc. User segment vs persona: what makes the two different from each other?

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User Testing Research Software Customer Experience Feedback Software 98