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Beyond “Cheaper, Faster, Better”?—?Vertical Integration for Startups

The Product Coalition

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. In other cases, they might have to contract it out.

Startups 130
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Product Management at Startups vs. Enterprises

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. Signup to be a Mentor Today! View the live stream….

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

But, and perhaps more importantly, you have to figure out a way to evolve your brand, to make it resonate with an enterprise audience without losing whatever quirkiness made you unique in the first place. Going upmarket usually involves a rebranding effort to appear more enterprise-ready. We are that from an identity system standpoint.

Branding 222
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Product Requirements: Using a Written or Visual Framework

Mind the Product

Developers may be more comfortable knowing exactly what the finished product should “look” like, especially if the company views its design and user interface as a differentiator. . With a clickable prototype, an internal review board can see just how the finished product will look AND function. Choosing the Right Method.

Framework 110
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Conducting User Research in Product Management

The Product Guy

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

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Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

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The Role of Emotional Intelligence in Product Management

The Product Guy

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….