B2B, Differentiation, Sales Training and Vision

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

B2B

B2B Sales Training Product Management Product Manager

The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

FEBRUARY 25, 2020

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Here’s the best part.

Marketing

Marketing Product Management Product Manager Reporting Tools

Product Management Today

Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

The Seven-Part Guide to Portfolio Product Management & Marketing

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