Amplitude

MARCH 11, 2020

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Start with company vision and direction. To reiterate the obvious, the leadership team needs to set the company vision and direction. Everything flows from this vision. You can align on direction.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Business of Software Conference

NOVEMBER 30, 2020

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

Research Software 64

Research Software User Testing Positioning Product Research 64

Product Management University

AUGUST 5, 2019

Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision. Sales Training.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

FEBRUARY 25, 2020

Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Create one customer-facing vision for the portfolio, something that’s strategic to every customer, and then create a tactical business goal for each product that supports the portfolio vision.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130