Remove Differentiation Remove Sales Training Remove Strategy Remove Vision
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Sustainable Product Strategy: How to Move from Outputs to Outcomes

Amplitude

Roadmapping is at the core of product strategy and product management. You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. Start with company vision and direction. To reiterate the obvious, the leadership team needs to set the company vision and direction.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. What they’re doing is they’re teaching for differentiation. They’re teaching for differentiation. And you’ve got a head of sales enablement.

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Do It For the Portfolio Instead of Every Product: Five B2B Product Management Best Practices

Product Management University

In B2B, you’re usually better off to build your growth strategy on the three common markets until you reach critical mass in terms of market share, wallet share and customer success. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies. Here’s the best part.

B2B 100
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Develop a portfolio strategy that mirrors the target customers’ business priorities with supporting product releases that collectively deliver the outcomes via new features and products. Customer-Facing Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

Marketing 130