Remove B2B Remove Differentiation Remove Software Engineering Remove User Testing
article thumbnail

Getting Quality Results from B2B Customer Interviews

ProductPlan

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? There are all kinds of ways to make mistakes when seeking input from customers: You can talk to the wrong ones. You can talk to too few. Why bother?

B2B 59
article thumbnail

Conducting User Research in Product Management

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Increasingly, these same companies build software to monitor, adjust, and analyze the real-time performance of their underlying equipment. To meet customer expectations for consumer-like software usability. To answer threats from software-only competitors. To sell supplies based on actual usage.

article thumbnail

User Experience Design Tactics for Product Managers

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

article thumbnail

Applying Product Management to Web Design in a Multiscreen Era

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

article thumbnail

The Role of Emotional Intelligence in Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.

article thumbnail

Business Development vs. Product Management

The Product Guy

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Meet the mentors…. Jordan Bergtraum VP Product Management, ServiceChannel.