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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. It’s the department persona.

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Getting Quality Results from B2B Customer Interviews

ProductPlan

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? There are all kinds of ways to make mistakes when seeking input from customers: You can talk to the wrong ones. You can talk to too few. Why bother?

B2B 59
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Conducting User Research in Product Management

The Product Guy

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

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Product Drive 2023 – How to Build Products Users Love

Userpilot

It’s 2023, and customers have options. Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. This makes it more important than ever to create products people actually want to use.

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3 Best Practices for Adopting Continuous Product Discovery

Product Talk

They interview customers , run usability tests, and conduct A/B tests. 9:16] Continuous Customer Interviews. [20:12] Articles: Customer Interviews. Articles: Customer Interviews. Hypothesis Testing. The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments.

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The Best Custom Software Development Companies in Poland

The Product Coalition

The Most Trusted Custom Software Development Companies in Poland Are you looking for a reliable software development partner for your business? Hopefully, this list of the top leaders in the software development industry in Poland will help you make the right choice. The modern world is now built on software.

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How (Industrial) Hardware Is Different from (B2B) Software

Mironov Consulting

Increasingly, these same companies build software to monitor, adjust, and analyze the real-time performance of their underlying equipment. To meet customer expectations for consumer-like software usability. To answer threats from software-only competitors. To sell supplies based on actual usage.