Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

UX Studio

MARCH 30, 2024

Participant recruitment is crucial for successful UX research. By understanding the pros and cons of each, you will be able to select the best recruitment method for your research study. Recruitment in UX research is finding participants for your qualitative research activity. Ask your existing users to participate.

User Testing 67

User Testing Research Software Customer Experience Product Research 67

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 89

Customer Feedback User Testing Feedback Software Product Research 89

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mixpanel

JANUARY 4, 2023

Customer Focus is one of our core cultural values at Mixpanel. We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. Back then, mattresses were one of the few consumer categories that had yet to be disrupted by the e-commerce boom.

Analytic Tools 133

Analytic Tools Research Software Feedback Software B2B 133

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different. It’s the department persona.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

UX Planet

JANUARY 18, 2024

UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. It’s a beacon that illuminates user pain points and behavioral nuances, gleaned from direct insights.

Data Visualization 75

Data Visualization User Testing Research Software Product Research 75

Product Talk

JULY 20, 2022

By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). I get a lot of questions about B2B (business to business) vs. I get a lot of questions about B2B (business to business) vs. B2C (business to consumer) products.

User Testing 230

User Testing Customer Feedback Customer Experience B2C 230

Lenny Rachitsky

APRIL 11, 2024

Brought to you by: • WorkOS —The modern API for auth and user identity • Eppo —Run reliable, impactful experiments • CommandBar —AI-powered user assistance for modern products and impatient users — Todd Jackson is a Partner at First Round Capital. Likely a pre-seed or seed-stage company.

User Testing 98

User Testing Framework Product Marketing Marketing 98

The Product Coalition

NOVEMBER 14, 2023

Customizing my recruiting process Before we get into my portfolio criteria, here’s some brief context on our company and what’s important to us so you can see how you might customize your own hiring criteria. Our product is also consumer-facing (donors and recipients). What I look for in a designer portfolio 1.

User Testing 133

User Testing Startups B2C Product Research 133

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Applying insights from market research to product development and marketing strategies can significantly enhance business growth.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. A SaaS business model relies on recurring revenue from retained users, so if adoption fails, the whole business model fails as well. In SaaS, the median user growth is 4%, while the median activation rate is 17%.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

NOVEMBER 13, 2023

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

Feedback Software 103

Feedback Software Data Visualization Analytic Tools User Testing 103

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability. Customers are expected to use the product as it is. For example.

Feedback Software 139

Feedback Software Analytic Tools Onboarding KPIs B2B 139

The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. and actively engaging their customers to find that fit. But what happens once the fit is achieved? Pretty soon, it becomes apparent that the founders cannot keep up with the customer engagement activities they once did.

User Testing 146

User Testing Customer Feedback Customer Experience Research Software 146

The Product Coalition

JULY 28, 2020

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. 45%, for B2B products it is 25%?—?55%, You can easily create and run those tests using the UsabilityHub.

User Testing 124

User Testing Product Research Product Marketing Testing 124

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. In this article, we’ll discuss what exactly customer intimacy means and how you can nurture long-lasting relationships that result in retention. Customer focus is about researching and satisfying customer needs.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Indicative

OCTOBER 1, 2020

In many ways, engaged users are the hallmark of a successful company. According to a Gallup poll , fully engaged customers represent a 23% premium over an average customer when it comes to share of wallet, profitability, revenue, and relationship growth. Enter: customer analytics. What is the LTV of your average customer?

User Testing 141

User Testing Data Visualization Customer Feedback Analytic Tools 141

ProductPlan

JANUARY 17, 2023

Successful products solve customer problems. The key to product success, then, is simply to understand those problems, and the obvious way to do that is to talk to customers, right? There are all kinds of ways to make mistakes when seeking input from customers: You can talk to the wrong ones. You can talk to too few. Why bother?

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

FEBRUARY 25, 2024

The Kano model helps you understand user preferences by using quick and powerful data analysis to design your product roadmap. Five categories of potential customer reactions to new features. Kano analysis is effective for the following reasons: It’s a user-centric framework that’s simple to execute.

Customer Satisfaction 104

Customer Satisfaction User Testing Customer Experience Customer Feedback 104

B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. And B2C products are products or services that are sold directly to consumers.

B2C 52

B2C B2B Reporting Tools User Testing 52

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. These will truly be successful market fit products. Why is customer research important?

User Testing 105

User Testing Research Software Feedback Software Product Research 105

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”.

User Testing 132

User Testing Product Marketing Marketing Customer Experience 132

Mind the Product

AUGUST 16, 2022

What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get from idea to your first ten customers’, Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider.

B2B 160

B2B User Testing Books Product Research 160

The Product Coalition

MARCH 17, 2021

Product Validation vs. Research?—?A A Follow Up The discussions around product validation and research have provoked some excellent debate in the community and at Terem. It’s not that you do research or validation, but rather that not all research is validating. User behaviour testing isn’t needed to get validation.

User Testing 147

User Testing Product Research Research Software Customer Experience 147

Product Talk

MARCH 2, 2022

Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. They get better at connecting what they’re learning from their research activities to the product decisions they’re making.

User Friction 238

User Friction Customer Experience User Testing Product Research 238

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. Problems with Customer Development.

User Testing 149

User Testing Customer Feedback Customer Experience Data Visualization 149

Mind the Product

AUGUST 16, 2022

What are the keys to creating innovative products for B2B customers? In his bestselling book, ‘The B2B Innovator’s Map – How to get ideas from your first ten customers’, Product Executive & Advisor Daniel Elizalde delves into all the implications every Product Leader needs to consider.

B2B 134

B2B User Testing Books Product Research 134

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. More specifically, the customer profiles that work best.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Product Management University

MAY 24, 2021

It’s what your team can do for the customer. But if customer value is always the end game, make quantifiable customer outcomes the driving force in your product management maturity model and the path becomes shorter, faster and easier to measure. The Product Management Maturity Model: 3 Tiers of Customer Value.

User Testing 246

User Testing Customer Experience Product Management Product Manager 246

Product Talk

FEBRUARY 2, 2022

Engineers will hear different insights during your customer interviews. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. And this is a good thing. Tweet This.

Product Research 232

Product Research User Testing Engineering Testing 232

The Product Coalition

AUGUST 15, 2020

Illustration by Olga Zalite Show me a product manager who touts the importance of talking to customers and I’ll show you a handful who find it challenging to maintain such habit. Direct customer engagement is the best way to develop product judgement in order to make the right product decisions. I don’t have direct contact of the user.

Feedback Software 101

Feedback Software Research Software Customer Feedback User Testing 101

Product Management University

JANUARY 3, 2023

Sales demos are one of the easiest ways to boost your credibility with prospects and customers. What is a B2B Sales Demo Script? Your B2B sales demo is the verbal value story you’ll tell when giving sales demos to prospective clients and current customers. Research Your Target Customer. Focus on Outcomes.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 96

Customer Experience User Testing Analytic Tools Feedback Software 96