B2B Product Management

SEPTEMBER 29, 2023

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. And B2C products are products or services that are sold directly to consumers.

B2C 52

B2C B2B Reporting Tools User Testing 52

Haines-Group

JANUARY 26, 2024

It measures the rate at which customers are passing through that metaphorical turnstile, leaving your services either voluntarily or involuntarily (such as for payment issues.) Either way, that’s your life blood seeping out and you’ll need a transfusion of new customers to replace it. The Problem Churn is the silent killer.

Data Visualization 78

Data Visualization Research Software User Testing Feedback Software 78

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates.

Analytic Tools 93

Analytic Tools User Testing Research Software Feedback Software 93

Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Engineers will hear different insights during your customer interviews. To get engineers involved in continuous discovery , Ellen began by inviting them to participate in customer interviews.

Product Research 232

Product Research User Testing Engineering Testing 232

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. Problems with Customer Development.

User Testing 145

User Testing Customer Feedback Customer Experience Data Visualization 145

Business of Software Conference

DECEMBER 28, 2023

Software, to the average person, is pretty boring. How to Write Copy for Your Software Company 1. Search Amazon for customer reviews on industry-related products or books. One study tested how bottled water brands can use personality in their branding to improve consumer brand recognition and preference.

Software Review 59

Software Review Research Software Feedback Software User Testing 59

UX Planet

FEBRUARY 1, 2024

Understanding the diverse needs of your potential users. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem.

Feedback Software 71

Feedback Software B2B Customer Feedback Customer Experience 71

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Gainsight

MAY 31, 2023

When evaluating customer success software, review platforms such as G2 and TrustRadius can be invaluable resources. G2 Grid Reports are based on thousands of verified reviews and data from actual users, so you can compare multiple vendors based on real feedback.

Analytic Tools 52

Analytic Tools Reporting Tools Feedback Software Systems Review 52

Userpilot

OCTOBER 21, 2022

Customer confidence isn’t just a way to close sales more easily. It’s also the foundation to: Build customer loyalty. Attract good-fit customers. So even after the deal is closed, you should still care about customer confidence—which involves following the tactics we’ll show you in this article.

Feedback Software 95

Feedback Software User Testing Customer Experience Customer Feedback 95

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? In order to acquire, convert, retain customers – and turn them into raving fans – you need to engage them first. Both metrics work together to help you retain customers and keep them happy.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

JANUARY 3, 2023

This article will discuss 10 actionable strategies to help you drive more customers by improving MQL to SQL conversion rate. MQL is a potential customer fit for your business, reviewed by the marketing team. SQL is a potential customer with a clear intent to buy in buying cycle’s final stages.

User Testing 93

User Testing Feedback Software Research Software Customer Experience 93

The Product Coalition

AUGUST 12, 2020

To help you make a better-informed decision on the next tech partner for your business, we have prepared this guide to hiring the best offshore software development company. Offshore software development has become a popular practice for businesses worldwide. It’s a cornerstone of an offshore software outsourcing bible.

Software Developers 140

Software Developers Software Development Feedback Software Software Review 140

Userpilot

APRIL 23, 2021

Looking for user persona examples to inspire your research, or (product) marketing strategy? Creating a user persona can be hard sometimes. In this article, we’ll take a quick look over what a user persona is and how to create one. What is a user persona? How to create a user persona?

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. As companies scale, they often cannot satisfy customer needs equally well. Build a product that users love by delivering value and a good product experience. They lack vision and lead nowhere.

Feedback Software 87

Feedback Software Analytic Tools Product Research User Testing 87

Usersnap

MARCH 16, 2023

This article will help you understand (or remind you) what a B2B2C business model is, and learn how POM navigated its industry’s challenges successfully by understanding their customers’ needs. ” B2B2C, or business-to-business-to-consumer, is a business model that connects manufacturers to retailers to consumers.

Feedback Software 52

Feedback Software User Testing Customer Feedback Customer Experience 52

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Second, expectations are rising for consumer-grade experiences. Rapid digital transformation is changing how businesses and consumers interact for good.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

APRIL 7, 2020

As the coronavirus outbreak upends lives and businesses everywhere, support teams are increasingly the first place that customers turn to for guidance. Our new research reveals the impact it’s had on these teams. Some of our own customers are experiencing up to 10 times the number of new chat conversations.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. What is a persona?

Research Software 90

Research Software User Testing Analytic Tools Feedback Software 90

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 91

Feedback Software Analytic Tools Data Visualization Customer Feedback 91

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Userpilot

AUGUST 20, 2022

“Customer love” is the last thing you think about in a B2B SaaS environment. But in the end, customers who love your brand are the ones who: Engage with your product. So how do you encourage customers to love your brand? Let’s see what it means to love your customers. Let’s see what it means to love your customers.

Feedback Software 84

Feedback Software Customer Experience Customer Feedback User Testing 84

Product Talk

NOVEMBER 16, 2022

If Ellen’s name sounds familiar, you may recognize it because she’s both an active member of the CDH Slack community and was featured in a Product in Practice post about involving engineers in assumption testing. It was a great fit. A couple of years later, I wanted to switch into something that was more consumer focused.

Feedback Software 130

Feedback Software Reporting Tools Product Research User Testing 130

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

ProductPlan

MARCH 4, 2022

Creating a user persona is not a set-it-and-forget-it exercise. Users’ needs change. You need to regularly revisit the persona details you’ve drafted and make sure they still represent your product’s users and what they care about. 3 Reasons Your User Personas Might Have Changed. Your users are now remote.

Customer Experience 84

Customer Experience Customer Feedback User Testing Feedback Software 84

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? And what are some of the best practices and examples across the customer journey?

Feedback Software 91

Feedback Software Analytic Tools Customer Experience User Testing 91

Userpilot

AUGUST 11, 2022

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Which involves: Managing churn and increasing customer retention.

Feedback Software 93

Feedback Software Research Software Analytic Tools User Testing 93

Mironov Consulting

FEBRUARY 28, 2024

Some context: The typical product manager ( PdM ) gets dozens of new requests and demands and ideas and suggestions and escalations and bug reports and customer complaints and ChatGPT-generated word salads each day.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

The Product Coalition

JULY 8, 2020

Looking to build better user experiences? It’s time to stop passively observing your analytics and start engaging your users. Here is why user engagement is the new key to build innovative experiences. It all starts with user feedback. And it doesn’t involve tracking every action your users do.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. The dark funnel refers to all the hidden touchpoints a user goes through in their customer journey. ” to track the source of your users. What is the dark funnel in SaaS?

Analytic Tools 89

Analytic Tools Research Software Feedback Software Data Visualization 89

Userpilot

APRIL 6, 2023

A powerful AI tool can be the perfect companion to your customer success platform. In this article, we will explore: How to leverage AI tools for customer success and retention. How can customer success managers address the challenges and concerns around AI when it comes to providing a better user experience?

Data Visualization 91

Data Visualization Analytic Tools Research Software Customer Experience 91

Mironov Consulting

JUNE 27, 2020

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). B2B is lumpier than B2C.).

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Lenny Rachitsky

FEBRUARY 13, 2024

She leverages the latest behavioral-science research to improve products’ conversion, engagement, and, most impactfully, pricing. She also provides two mega qualitative and quantitative templates for you to use in your own pricing research. Why are so few product teams testing their pricing? What if we annoy users?

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

PMLesson's Ace the PM Interview

MAY 20, 2019

Although product managers at consumer and enterprise companies have a title in common, the jobs themselves can vary drastically. So, how is product management in enterprise different from consumer tech? At the same time, sales teams are incentivized to over-promise on product capabilities to land large customers.

User Testing 45

User Testing Enterprise Technical Review Feedback Software 45

Userpilot

JULY 2, 2022

While a price increase announcement can be seen as negative news for your customers, communicating it right will help you ease the tension and retain your customers. In this article, we’ll cover everything you need to know on how to announce pricing updates without losing customers.

User Testing 90

User Testing Feedback Software Customer Experience Customer Feedback 90

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. With three main parts: input, action, and output, growth loops come in many formats including referral programs, user-generated content, social shares, and more.

Customer Experience 96

Customer Experience User Testing Onboarding KPIs Software Review 96