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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Review stage (BoFu). What is a B2B marketing funnel? But how can you use it?

B2B 105
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Beyond launch day: How to plan successful B2B product rollouts

Mixpanel

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

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10 Interactive Software Walkthroughs With Examples

Userpilot

Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Some 84% of people trust online reviews as much as a personal recommendations, reason enough why every business should be concerned with who reviews their product and what they have to say about it. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites.

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Book review: “Product Roadmaps Relaunched”

bpma ProductHub

I had set out to create a software product for roadmapping but soon discovered people don’t have good processes that support roadmapping. He has worked for both small and large companies in the B2B software industry. I spoke with one of the authors, Bruce McCarthy, just prior to the book release, for more insights.

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Differences between B2B and B2C products

B2B Product Management

Getting confused between what to do as a B2B Product vs B2C Product manager role? It is important to understand what B2B and B2C products are. B2B products are products or services that are sold to other businesses, rather than to consumers. Here is a brief overview of the key differences between B2B and B2C products.

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2023 SaaS M&A in Review

DevelopmentCorporate

The Software Equity Group regularly publishes great research on SaaS M&A. A thorough analysis of stock prices, financial data, and valuation performance for the 120+ publicly traded B2B software companies comprising their SEG SaaS Index™. The post 2023 SaaS M&A in Review first appeared on Development Corporate.