B2B Framework Marketing Outbound 
The Product Coalition
NOVEMBER 23, 2021
I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have defined the below dimensions as a cohesive framework. This brings sustainability when strategies or decisions need to be pivoted to respond to the market changes.
Intercom, Inc.
NOVEMBER 7, 2019
Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.
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Userpilot
FEBRUARY 25, 2021
Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents. Content Marketing.
Intercom, Inc.
AUGUST 27, 2018
Whether you’re dealing with an inbound or outbound lead, this is a softball question that helps uncover your prospect’s motivations for checking out your product. If it’s an outbound lead, I ask, “Was there something specific in my outreach that piqued your interest?”. What initially piqued your interest?
Intercom, Inc.
NOVEMBER 20, 2018
Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. It is important that these friendly connections represent the target persona market you have outlined, as otherwise, the feedback loop is likely to be weak.
Brian Balfour
JULY 18, 2017
This is part four in a series about 4 Frameworks To Grow To $100M+. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. Because they have higher ARPUs they can take advantage of higher CAC channel like Paid Marketing.
BrainMates
SEPTEMBER 4, 2023
Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers. It’s also essential to understand how product-led growth differs from growth driven by marketing or sales functions. But what is it exactly, and how do we make it happen?
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