Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. That’s the beauty of a portfolio management approach that begins in product management. Answer: It doesn’t.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

OCTOBER 1, 2022

We’ve compiled the fundamentals of proper user onboarding that leads to software adoption—so you don’t have to do more research. Successful software adoption makes it possible to retain users, increase product stickiness , and grow your SaaS. Use onboarding checklists to drive users to the activation point as fast as possible.

Feedback Software 93

Feedback Software Research Software User Testing Onboarding KPIs 93

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Research Software 87

Userpilot

JULY 16, 2021

Are you aware of all the metrics that work for SaaS products in 2021? A simple Google search will lead you to numerous articles listing every possible metric out there. Instead of spending hours of your valuable time tracking every metric, you need to monitor SaaS metrics that actually matter.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Provide convenient self-service support.

User Testing 96

User Testing Feedback Software Research Software Analytic Tools 96

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 79

Analytic Tools Feedback Software Research Software Data Visualization 79

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience User Testing 93

Userpilot

JULY 13, 2023

It informs you whether your product growth is fine or if you should make tweaks to improve results. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula.

Onboarding KPIs 89

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 89

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. TL;DR User adoption is the journey in which a customer becomes a regular user of your product and makes it part of their life.

Analytic Tools 65

Analytic Tools Feedback Software Research Software Data Visualization 65

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. GTM strategy.

Research Software 82

Research Software Strategy Customer Experience User Testing 82

Userpilot

MARCH 30, 2022

Making the decision to sunset a product can be difficult. When your efforts to improve user engagement fail, killing a feature or the entire product might be what you need. Never make gut-feel decisions when deciding to shelve a product. Take a look at your revenue – is your team able to still sell the product?

User Testing 92

User Testing B2B Onboarding KPIs Feedback Software 92

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? around the product as the largest source of sustainable, scalable business growth.”

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Userpilot

AUGUST 10, 2023

In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. Here are the most B2B companies’ average customer acquisition costs.

Customer Experience 74

Customer Experience User Friction Customer Feedback Onboarding KPIs 74

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. The SaaS conversion funnel is an adaptation of the AARRR Pirate Metrics framework by David McClure.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

DECEMBER 18, 2022

Which Product Trends will take 2023 by storm? After the overnight success of Chat OpenAI, it’s no wonder predictions related to using AI and machine learning to increase our understanding of user behavior , greater automation of low-level tasks , and GPT-4 dominate Product Managers’ and Marketers’ projections for the upcoming year.

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Data Visualization Analytic Tools Feedback Software Product Research 90

Userpilot

OCTOBER 21, 2022

Boost product growth. Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. High customer confidence leads to repeat purchases, increased customer lifetime value , and positive word-of-mouth.

Feedback Software 96

Feedback Software User Testing Customer Experience Customer Feedback 96

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs.

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Blog Analytic Tools Research Software Feedback Software 94

Intercom, Inc.

APRIL 29, 2021

On her very first day as Director of Content at 360Learning, she starred as the lead of Onboarding Joei, an original, unscripted docu-series that followed her onboarding experience during her first 90 days. Like, say, merging the idea of a reality TV docu-series with one of the key use cases of a fast-growing B2B startup.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ).

Customer Experience 97

Customer Experience User Testing Onboarding KPIs Software Review 97

The Product Guy

MAY 7, 2020

Guest Post by: Vivek Karna (Mentee, Session 11, The Product Mentor) [Paired with Mentor, John Masterson]. Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. the Product Manager role is a rather recent phenomenon.

Technical Review 159

Technical Review Research Software Onboarding KPIs Product Management 159

Userpilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

JULY 20, 2021

Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. For several years I worked in head Marketing and Digital positions. These will truly be successful market fit products. positioning.

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User Testing Research Software Feedback Software Product Research 105

ProductPlan

NOVEMBER 20, 2020

Product managers are all about prioritization. The items that deliver the most value to a product’s reputation, help the product achieve its goals and improve KPIs are the ones that we continually slot at the front of the queue. It’s our job to skip over the features that only apply to a couple of customers.

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Onboarding KPIs User Testing Customer Experience Product Research 53

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product.

Analytic Tools 94

Analytic Tools User Testing Research Software Feedback Software 94

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. Let’s consider the three of them.

Analytic Tools 90

Analytic Tools Research Software Feedback Software Data Visualization 90

Gainsight

FEBRUARY 9, 2023

The beauty of each of these three strategies? B2B and B2C. Of course, a convergence of these strategies won’t happen overnight, but there is no better time than the present to initiate “Through-Partner Customer Success.” But, you can take steps to start the education process as part of your partner onboarding and orientation.

Customer Experience 52

Customer Experience Research Software User Testing Customer Feedback 52

ProductPlan

OCTOBER 1, 2020

Product managers, product leaders, and product executives have no shortage of educational opportunities. From books , podcasts , and blogs to earning certificates and joining online communities , there is truly an abundance of options (read the short Guide to Product Management Resources to learn even more).

Research Software 89

Research Software Onboarding KPIs Technical Review Agile 89

Userpilot

JULY 30, 2021

What exactly is the product manager role? And the role of a product manager can vary drastically depending on the type of product manager. That’s why we’ve put together a comprehensive post on everything you need to know about the product manager role, including: Responsibilities of a product manager. Let’s dig in!

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Gainsight

NOVEMBER 1, 2022

Here’s why SaaS, in particular, is uniquely positioned to help us change the recession narrative. Over the past few years, SaaS’s purpose-built technologies and strategies have helped our industry withstand the ups and downs of the market. B2B communities. It’s no different for B2B businesses today. Digital game-changers.

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Feedback Software Customer Experience Technical Review User Testing 52

Userpilot

NOVEMBER 14, 2022

The terms you use to define your product lines, service lines, and business can set you on a path to success or inescapable failure. They offer great products or services, but it gets buried because they didn’t research the name. Before creating a business or labeling any product or service, always run a search on Google.

User Testing 85

User Testing Data Visualization Research Software Customer Experience 85

Userpilot

MARCH 31, 2022

Many SaaS companies don’t give enough importance to the SaaS velocity metric, yet it’s one of the key sales metrics. However, it’s always better to use the metric as a guide to set practical sales goals and know the probability of achieving them. It’s a vital metric for all businesses, regardless of the size.

Customer Experience 89

Customer Experience Onboarding KPIs User Friction B2B 89

Amplitude

MARCH 19, 2020

Here at Amplitude, we’re excited to announce the launch of Conversion Drivers, a new feature that helps growth and product teams gain a deeper understanding of the customer behaviors linked to conversion and drop-off. We decided to apply this strategy into how we approached Conversion Drivers. Why we created Conversion Drivers.

Data Visualization 52

Data Visualization User Testing Onboarding KPIs Customer Experience 52

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

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Feedback Software Data Visualization Onboarding KPIs B2B 12