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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive. What follows is a lightly edited transcript of the event.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

Their overall satisfaction level with your product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. What are the different types of B2B customer insights? Miro’s user persona survey template.

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Key product metrics to track and optimize include Customer Acquisition Cost, Number of Active Users, Time to Value , Feature Usage Rate , Net Promoter Score , Customer Lifetime Value , Customer Retention Rate , Churn Rate, Customer Satisfaction Score, and Monthly Recurring Revenue. Time to Value. Churn Rate.

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Metrics For SaaS Products That Give You Actionable Growth Insights

Userpilot

This can give you valuable insights into product growth and user engagement. In this article, we’ve compiled the key metrics for your SaaS product that help you measure customer satisfaction, user activation, retention, product adoption, and growth. Metrics for SaaS products: Measuring customer satisfaction.

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4 Tips For Scaling Customer Experience In B2B

Gainsight

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

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How to Maintain Your Product Momentum on A Limited Budget

The Product Coalition

Here are 11 things you can do to maintain your product momentum with close to zero development budget: Note : Many of the ideas here were written with B2B products in mind, but I’m sure many B2C product managers will find useful stuff in there as well. When there are no new developments occupying the majority of your time?

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Skyrocketing Your Product Growth in 2021: The Ultimate Guide

Userpilot

And once the user gets value from the product, it’s easier for them to decide to upgrade to a paid plan. In both B2B and B2C, buyers want to self-serve. And as we learned in The Product Adoption Curve in SaaS , a key driver of product innovation is product trialability: how easily users can try a product before they buy it.