Intercom, Inc.

OCTOBER 13, 2022

We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. I’m Paul Adams, our Chief Product Officer here at Intercom.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. This part outlines the methods you’ll use to mobilize your brand.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

FEBRUARY 11, 2023

The Value Matrix A value matrix is a breakdown of each buying centre persona, their business problems, and how your product is valuable in solving those problems. The value matrix will also include a relevant marketing message tying the problem and solution together. Is there a demand for the product, or is the market oversaturated?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

BrainMates

APRIL 30, 2018

And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. Especially if we’re looking at artificial intelligence, it’s very difficult to compete with people who’ve got the masses of data, already got the capability and the training models and the products in the market.

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. Are our product launches making a splash or a thud in the marketplace?

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Mixpanel

FEBRUARY 23, 2021

Pre-product launch, many startups find that qualitative data can be a valuable leading indicator. In a framework that Sean Ellis developed, and Superhuman famously adopted , teams ask users “how would you feel if you could no longer use the product?” But other products might look at Monthly Active Users (MAUs) instead.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

FEBRUARY 20, 2020

… They also promote a company, its brand and ensure the consistency of the marketing message. Product marketing on the other hand focuses on marketing to customers, driving demand and adoption, all with the goal of creating happy, successful customers. In other words, product marketing is laser-focused on your product.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108