Remove B2C Remove Engineering Remove Messaging Remove Sales Training
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  Plus frequent updates on everything for the C-suite.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. I realized I get way more value out of helping other sales people figure out how to tap into their full potential.