Product Talk
FEBRUARY 2, 2022
Engineers are often reluctant to participate in discovery. This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. But there are many reasons why engineers are one of the essential members of the product trio. And this is a good thing.
Userpilot
APRIL 30, 2024
Slack helps to streamline internal communication with channels, direct messaging, and integration capabilities. Appcues enhances user onboarding, adoption , and retention with targeted walkthroughs, in-app messaging, and feature adoption tools. Notable PaaS providers include Google App Engine, Adobe Commerce, and Heroku.
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Mixpanel
APRIL 18, 2024
For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. This is largely because of the challenges that are inherent in B2B.
Intercom, Inc.
APRIL 7, 2020
” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. Their SVP of Customer Experience Margaret K?dziora
Lenny Rachitsky
JANUARY 9, 2024
Stytch first went after growth teams, but then realized engineers wanted it most. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Why should your target market be so narrow?
Product Talk
MAY 15, 2024
While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” They were hoping to get a general sense of whether they had more consumer or business users.
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!
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