Remove B2C Remove Engineering Remove Messaging Remove Outbound
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Tips for creating a great customer support experience during the holidays

Intercom, Inc.

These tips apply broadly to many different conversational support tools , but if you’re an Intercom customer, they’re actionable today and require no engineering work. One of the best ways to help customers complete their order is by triggering a targeted, proactive message on the checkout page to pre-emptively answer their questions.

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). You started off in engineering, I believe. Short on time? Nico: Exactly. Nico: Correct.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. There are no additional charges.

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

We actually had three engineers and three people that we categorized as growth, which included sales, marketing, customer development, product development and ideation. Originally we built APIs that engineers could use to build and add features to their products. We believed that everything we were doing was a test or an experiment.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

While the Board constantly asks about quarterly sales, that doesn’t help Product and Engineering validate what else customers really need, deliver consistently valuable products, or weigh the impact on the installed base. Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Rarely pays out.

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