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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

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Tips for creating a great customer support experience during the holidays

Intercom, Inc.

These tips apply broadly to many different conversational support tools , but if you’re an Intercom customer, they’re actionable today and require no engineering work. Below, we share our favorite tips for proactively and automatically resolving queries, at scale. Tip 1: Automatically answer common holiday questions.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). You started off in engineering, I believe. Short on time? Nico: Exactly. Nico: Correct.

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All I know is coding. Can I become a Product Manager?

B2B Product Management

Currently in engineering or related area) thinking of moving to Product Management. As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. We get this question a lot.

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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Tooltips for contextual, non-disruptive information.

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

We actually had three engineers and three people that we categorized as growth, which included sales, marketing, customer development, product development and ideation. Originally we built APIs that engineers could use to build and add features to their products. We believed that everything we were doing was a test or an experiment.

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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. And that got me started thinking about this concept of search engines and that’s where it all came from. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.