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Insights: Using product analytics to find metrics that predict retention

Mixpanel

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

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Product in Practice: Adopting the Discovery Habits is An Iterative Process

Product Talk

That’s certainly the case for Kelsey Terry , who’s sharing her story in today’s Product in Practice. In her former role as Director of Product at Going (formerly known as Scott’s Cheap Flights), Kelsey was tasked with running a pilot product trio. Do you have a Product in Practice story you’d like to share?

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UserOnboard’s Samuel Hulick on designing paths, not products

Intercom, Inc.

Users are recruiting your product to reach a specific outcome in their lives — whether that’s catching a flight to reunite with their families or using a productivity app to meet a deadline and impress their boss. But despite how relevant the topic still is, we’re not just here to talk about the ideal onboarding experience.

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Product-Led Growth Strategy for Product Managers

The Product Coalition

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? around the product as the largest source of sustainable, scalable business growth.”

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How to Build a Product That Drives Adoption

Indicative

The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. That means SaaS product and marketing teams need to shift their focus toward product adoption. A Framework for Driving Product Adoption.

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Skyrocketing Your Product Growth in 2021: The Ultimate Guide

Userpilot

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

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North Star Metric: What Is It And How to Find Yours [+10 B2B and B2C examples]

Userpilot

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?

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