B2C Product launches Product Marketing Roadmap 
Product Bookshelf
FEBRUARY 13, 2017
Although the title makes is sound like a book for beginners, Product Management for Dummies has a lot to offer product managers at any level. Product management as a topic is vast. The breadth of knowledge you need to be an effective product manager is very complex.
The Product HQ
APRIL 20, 2024
There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.
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The Product Coalition
MARCH 21, 2019
At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. Can we accelerate our time to market by working with third parties?
Userpilot
FEBRUARY 20, 2020
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.
Userpilot
FEBRUARY 20, 2020
SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.
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