Good Product Manager

FEBRUARY 9, 2020

Think of the best/worst marketing and sales leaders you ever worked with. I’m working on some research at Forrester/SiriusDecisions that focuses on what product/marketing/sales leaders do to hinder each other and how they can help each other be more effective. What are the core responsibilities of a #product manager?

Events 60

Events Leadership Marketing Product Management 60

Amplitude

APRIL 11, 2019

Everything—down to your contracts, your docs, your sales collateral, and your deployment pipeline—has some impact on how customers derive value from “the product.” Finally, it is not about products “marketing and selling themselves.” Some of the world’s best products require a high-touch, consultative sales approach.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. This is harder when you dramatically overhaul big parts of your product at once. Publishing a public roadmap enhances communication with your customers and shows you’re listening to them to make the product satisfy their needs.

Feedback Software 92

Feedback Software Analytic Tools Research Software Product Research 92

The Product Coalition

AUGUST 6, 2023

Julian Dunn Julian Dunn, Head of Product at Airtime Rewards Tremis: Julian, what does Airtime Rewards do, and what do you do in your role as Head of Product? As Head of Product, I cover both B2C and B2B technologies. My past work experience includes working in eCommerce & health tech.

Research Software 135

Research Software Reporting Tools Product Research User Testing 135

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

DECEMBER 21, 2022

Identify Trends in Product Usage And Prioritize The Roadmap. Secondly, product metrics show you which features are over or underutilized by your customers. You can find customer engagement patterns by looking at product and feature usage data. B2C apps tend to have a higher DAU/MAU ratio than B2B apps.

Analytic Tools 90

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 90

Userpilot

OCTOBER 26, 2021

And should you, as a product manager care about it? What difference does it make if your product is B2B or B2C? Prioritization : It tells you which activities, features, experiences, etc matter most, and which don’t – helping define your product roadmap. B2C North Star Metric example.

B2C 87

B2C Onboarding KPIs Analytic Tools B2B 87

Product Bookshelf

FEBRUARY 13, 2017

Although the title makes is sound like a book for beginners, Product Management for Dummies has a lot to offer product managers at any level. Product management as a topic is vast. The breadth of knowledge you need to be an effective product manager is very complex.

Product Management 81

Product Management Product Manager Management Management 81

Mind the Product

OCTOBER 19, 2016

While marketing and sales teams are stakeholders and involved in achieving the targets, it’s the product manager who is absolutely committed to delivering the revenue, profit and satisfaction targets. Second, the product manager’s delivery requirements will usually be the big development items in an organisation’s technology roadmap.

Product Management 81

Product Management Product Manager Technical Review Customer Experience 81

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Product roadmap. Analyze: Gauge shifting emotion and insights across product, marketing, and CX.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. So I’m going to talk about Product-Market Fit.

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Lenny Rachitsky

DECEMBER 12, 2023

The best is yet to come. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 86

User Testing B2C Product Research B2B 86

Userpilot

NOVEMBER 25, 2021

Test product-market fit with PMF surveys. Add a feedback widget inside your app for continuously collecting insights about different features of your product. In return, use the insights collected to improve your product and the user experience: prioritize roadmap based on user requests (where appropriate).

Feedback Software 93

Feedback Software Analytic Tools Data Visualization User Testing 93

Mironov Consulting

JULY 27, 2023

 Product isn’t helping us close major deals and bring in revenue.”  Sales teams inundate us with urgent-but-repetitive ‘does product X do thing Y?  Product  (See the chocolate cake problem.) Of course, it’s not that simple or clean.  If that the world cares deeply about the details.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product HQ

FEBRUARY 6, 2023

Most product managers and their teams use Pendo to help them build customer-centric product experiences for their end users. ProductPlan: ProductPlan is a popular SaaS solution that allows product managers to build cross-functional, collaborative roadmaps.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Intercom, Inc.

JANUARY 20, 2022

If you have any kind of good product-market fit, you will get copied, and once you get copied, there’s no reason to pick you over other companies. But I think for the rest of us, building B2B or B2C SaaS tools, speed actually matters a whole bunch. It’s a huge competitive advantage. Slowness is viral.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Sachin Rekhi

AUGUST 23, 2015

One of the most critical aspects of finding product/market fit in the earliest stages of a startup is identifying and targeting your ideal customer. Firmographics : specific attributes of the company that you are targeting, including industry, employee size, department size, business model (B2B vs B2C), and more 5.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

Intercom, Inc.

JANUARY 25, 2023

Mickey: We’re seeing the consumerization of SaaS, meaning that more and more B2B SaaS businesses are realizing they need to deliver a customer experience at the B2C level. Usability and time to value are becoming critical to chief product officers because guess what? Are there any solid steps for creating a product-led strategy?

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. For an early stage company trying to find product market fit?—?the

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Userpilot

MARCH 6, 2020

As Head of Product, I lead 5 people cross-functional product team and work closely with the management team on product strategy. I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. What are the biggest challenges you face in your daily work? Then I went freelance.

Research Software 132

Research Software Analytic Tools Feedback Software Reporting Tools 132

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance. Stage : Early-stage for B2C, an evergreen lever for B2B. this should inform your roadmap and processes. Cost : Medium. Impact on Airbnb supply growth : Medium-Large. Cost : Medium.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. product, marketing, engineering, data science, design, content, and finance. Stage : Early-stage for B2C, an evergreen lever for B2B. this should inform your roadmap and processes. Cost : Medium. Impact on Airbnb supply growth : Medium-Large. Cost : Medium.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 81

Feedback Software Research Software Product Marketing User Testing 81

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 61

Feedback Software Research Software Product Marketing User Testing 61

Intercom, Inc.

FEBRUARY 28, 2019

Product-led growth generally is a good fit for companies that have a freemium option or a free trial. In a sales-led model, a salesperson needs to pitch the product. You’re probably familiar with product-market fit (determining the group of people who will become your customers). Baking growth levers into your product.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137