Product Innovation Educators

DECEMBER 12, 2021

20:16] What are your suggestions for structuring and using roadmaps? Especially for B2B software, roadmaps are a critical part of communicating with customers. Even for B2C software, when we buy products, we’re investing in a company and a vision. We’re buying the roadmap. We’re buying the roadmap.

Customer Experience 89

Customer Experience B2C Data Visualization Customer Feedback 89

Product Talk

FEBRUARY 28, 2024

Kelsey Terry is the former Director of Product at Going , a B2C SaaS company that helps members save between 40–90% off airfare. Kelsey’s Introduction to Continuous Discovery In her time at Going, Kelsey says that their approach to building the roadmap was radically different each year.

Product Research 239

Product Research Onboarding KPIs Feedback Software User Testing 239

Product Management University

MARCH 30, 2023

In direct B2C marketing, market segmentation usually involves segmentation based on demographics, behavior, geography, and so on. You might also like: Product Marketing Roadmaps – Your Revenue Destination with Turn-By-Turn Directions Solution Selling VS. Aspirational Selling How to Build a More Valuable MVP Using Customer Outcomes

B2B 130

B2B Marketing Customer Experience Healthcare 130

Lenny Rachitsky

DECEMBER 21, 2023

Brought to you by Jira Product Discovery —Atlassian’s new prioritization and roadmapping tool built for product teams | Vanta —Automate compliance. Find 6 to 8 B2B customers, or 15 to 25 B2C customers, and make something they are willing to recommend to other people.

CTO Coach 66

CTO Coach Product Management Product Manager Product Research 66

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. It unveils a roadmap, explaining how to seamlessly integrate a community into the heart of the Customer journey.

Customer Experience 52

Customer Experience B2C B2B Books 52

The Product Coalition

JANUARY 24, 2022

Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. SOM changes as per data fed into it based on assumptions.

Data Visualization 183

Data Visualization User Testing Research Software Marketing 183

Bain Public

NOVEMBER 21, 2022

But, if it's a company that’s software-first and are selling to B2B or B2C, then yes, I would see the strategies being the same. Your OKRs are the jumping point of building your roadmap". Abigail believes roadmapping success can only be evaluated by the impact that the product has. So in that case, I don’t think so.

Research Software 52

Research Software B2C User Testing Customer Experience 52

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

The Product Coalition

JANUARY 24, 2021

The path that many product organizations take is to convert their roadmap (which is usually a work plan and not a real outcome-based roadmap) into the OKRs format. In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring.

Analytic Tools 191

Analytic Tools Customer Experience B2C Enterprise 191

Product Culture

MARCH 3, 2021

A final vision might be something like this example from my book, Product Roadmaps Relaunched : “We help perfect American lawns by perfecting water delivery” Contest: explain your own product vision in this formula. Best answer will receive a copy of my book, plus a Zoom coffee or beer to chat about product. Bring your toughest challenges!

Vision 52

Vision B2C B2B Books 52

Gainsight

MARCH 25, 2021

For B2C companies, customer experience centers have seen support calls substantially increase and a need to invest more in CX and Support. There is a growing war for consumer attention that both B2C and B2B businesses face. More companies took their business functions to the cloud to limit pandemic disruption.

B2C 52

B2C B2B Customer Experience Events 52

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

ProductPlan

FEBRUARY 28, 2023

For example, if you work in financial services and your product is online banking, your responsibilities will be very similar to a product manager working in a B2C tech company. To make the focus on outcomes more concrete, you can use outcome-focused roadmaps to communicate your plans for your internal product.

Feedback Software 52

Feedback Software Information Technology Product Management 52

Arpit Rai

OCTOBER 29, 2019

What’s the difference between product management in B2B/SaaS and B2C? To be honest, I haven’t worked in the B2C sector. Following are some of the differences I can think of: Customer Research: B2B PMs tend to speak with customers a LOT more than B2C customers. That’s just because you have so much data in B2C compared to B2B.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

Userpilot

NOVEMBER 21, 2023

For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories. This often results in customer and leadership dissatisfaction , and you lose the trust of the engineers and developers who have to resolve to shadow roadmaps to tackle technical issues. Until they get it.

Technical Review 97

Technical Review User Testing Product Management Product Manager 97

The Product Guy

AUGUST 13, 2020

B2B type of business will focus on different KPIs than B2C type of business. Keeping the end goal in mind, developing roadmap maps out how to get from current stage to the end goal and required resources and support. . Just like there are no two products are alike, the product management methods are different as well.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Gainsight

MAY 4, 2023

In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies. That reason will always be your content i.e. your articles, documentation, product roadmap updates, knowledge base, and professional discussions. Community members need a reason to come back.

Feedback Software 52

Feedback Software Customer Experience User Testing Product Research 52

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. They predict that by 2023, 75% of organizations will have comprehensive DX implementation roadmaps, compared to only 27% in 2020. Second, expectations are rising for consumer-grade experiences.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Mind the Product

JANUARY 8, 2018

This may vary by industry – most B2B product managers are in more regular conversation with their customers than B2C product managers, however the impact of this feedback on B2C businesses can often be greater. Step one is carving out the time: block out the time on your calendar and stick to it.

Data Visualization 117

Data Visualization Analytic Tools Customer Feedback Product Research 117

The Product Coalition

AUGUST 6, 2023

As Head of Product, I cover both B2C and B2B technologies. As a Growth Product Manager, I synthesize market trends and product usage data to inform roadmap and positioning decisions to drive innovation, growth, and increase revenue. My past work experience includes working in eCommerce & health tech.

Reporting Tools 143

Reporting Tools Research Software Product Research User Testing 143

Amplitude

APRIL 11, 2019

I collaborated recently with a frustrated designer trying to advocate for more access to behavioral analytics in her organization (massive scale B2C). Marketing controlled the product roadmap. Her organization was investing large amounts of money on acquisition. The marketing team had an army of data scientists and analysts.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

Userzoom

APRIL 21, 2020

So it doesn’t matter if it’s B2B or B2C, I think every digital interaction that we have is an experience so we need to ensure that it’s optimized for the audience it’s required to serve. I think this has highlighted the need to make UX more of a core focus and for it to be built into business roadmaps.

User Testing 93

User Testing Research Software Data Visualization Product Research 93

Gainsight

DECEMBER 23, 2019

But what made it a little bit more interesting is the idea that in B2B, which most companies on this call probably are, the customer experience is significantly behind B2C. So in the B2C world, everyone wants to capture a customer’s feedback. The second thing is in B2B versus B2C, you have this idea of multiple stakeholders.

Customer Experience 52

Customer Experience User Testing Customer Feedback B2C 52

Good Product Manager

FEBRUARY 9, 2020

How is #b2b #prodmgmt different than #b2c ? Roadmap tip for #prodmgmt : Don’t “name” your launches based on dates (e.g. A very cool sketchnote of my “Best Practices for #Product Roadmaps” presentation at the @productizedconf #prodmgmt conference last month in Lisbon [link].

Events 60

Events Leadership Marketing Product Management 60

Good Product Manager

FEBRUARY 9, 2020

How is #b2b #prodmgmt different than #b2c ? Roadmap tip for #prodmgmt : Don’t “name” your launches based on dates (e.g. A very cool sketchnote of my “Best Practices for #Product Roadmaps” presentation at the @productizedconf #prodmgmt conference last month in Lisbon [link].

Events 60

Events Leadership Marketing Product Management 60

Userpilot

JULY 30, 2021

A product manager’s responsibilities include evaluating ideas, setting product strategy, building and sharing product roadmaps, prioritizing features and documenting requirements, defining product releases, and analyzing and reporting on progress. Type of product (B2B, B2C). Building and sharing strategic roadmaps.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Userpilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Mind the Product

JUNE 28, 2018

However once enterprises are on board, product managers have a great opportunity to get speedy customer feedback and validations on features as well as the roadmap – which can be a little tricky in the consumer space. In a successful B2C product, you have (hopefully) millions of customers. Disproportionate Customers.

B2C 142

B2C B2B User Testing Feedback Software 142

The Product Coalition

DECEMBER 31, 2023

Whether your product is B2B or B2C, it’s people who buy it, and these people need to go through a certain journey to be able to say yes (and get others to agree if you are B2B). Identifying Bottlenecks I write here a lot about the pirates’ metrics framework.

User Testing 112

User Testing Workshop B2B Leadership 112

The Product Coalition

APRIL 15, 2019

The categories are: Product Roadmaps Project Management Product Analytics User Research Experience and Feature Design User Communication A/B testing and rollout Let’s dig into each of these categories. Some analytics tools work better for mobile, or web or B2C or B2B. It’s probably the more glamourous part as well.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Amplitude

FEBRUARY 8, 2021

Consumer tech—consisting of B2C products like mobile gaming apps, desktop apps and IOT devices—spiked in mid-March. As it became clear in April 2020 that remote work would not be a three-week state of affairs, businesses likely purchased more B2B products that led to the increase in daily active users. Consumer Tech.

Analytic Tools 71

Analytic Tools Data Visualization Reporting Tools B2B 71

Userpilot

JULY 5, 2022

Publishing a public roadmap enhances communication with your customers and shows you’re listening to them to make the product satisfy their needs. When you decide to work on certain features or functionalities, it’s a good practice to build a public roadmap. B2C Incremental innovation example- Apple’s iPhone.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Mironov Consulting

JUNE 27, 2020

B2B is lumpier than B2C.). Roadmaps are shared. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( Demos are shown.

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Short on time? How to creatively market a new category.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

DECEMBER 21, 2022

Identify Trends in Product Usage And Prioritize The Roadmap. Using the trend data, you can set your customer-facing roadmap to outline your product’s direction, intention, and problems you are interested in solving. B2C apps tend to have a higher DAU/MAU ratio than B2B apps. Time to Value.

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Gainsight

FEBRUARY 4, 2021

Just like B2C companies’ “growth hack” usage of popular apps, B2B businesses are using in-product guides to nudge users along toward health adoption, as Adobe shares here. Product roadmap to align to client needs. One of the biggest drivers of dollar churn is customer reducing entitlements or consumption.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

ProductPlan

AUGUST 23, 2022

Those people will attempt to use the product to solve problems, improve processes and outcomes, or—for B2C products —to simply have a little fun, distract themselves, connect with others, or learn something new. Instead, great product leaders allow their product teams to immerse themselves into the world of their users.

User Testing 52

User Testing Research Software Feedback Software Product Management 52