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Navigating Challenges in Product-Led vs. Sales-Led Strategies for B2B SaaS Product Management

The Product Coalition

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. But it is something, and that area will 100% successfully influence your Roadmap” Andre Albuquerque post in Linkedin Understanding the nuances of this strategic face-off is crucial for product teams.

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A Data-Driven Case: Market Sizing (TAM, SAM, SOM) & GTM Goals

The Product Coalition

Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Apart from bringing TAM, SAM, SOM, also get the growth projection for 2–4 years and demonstrate the strategic roadmap while covering the marketing strategy. There is a very thin line between enterprise and startup cultue.

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Does Your Product Roadmap Contain What Will Happen or What May Happen? | Fearless Product Leadership

Fearless Product

DOES YOUR PRODUCT ROADMAP CONTAIN WHAT WILL HAPPEN OR WHAT MAY HAPPEN? Are you struggling with how to create and communicate your product roadmap? In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies.

Roadmap 40
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Does Your Product Roadmap Contain What Will Happen or What May Happen? | Fearless Product Leadership

Fearless Product

DOES YOUR PRODUCT ROADMAP CONTAIN WHAT WILL HAPPEN OR WHAT MAY HAPPEN? Are you struggling with how to create and communicate your product roadmap? In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies.

Roadmap 40
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Does Your Product Roadmap Contain What Will Happen or What May Happen? | Fearless Product Leadership

Fearless Product

DOES YOUR PRODUCT ROADMAP CONTAIN WHAT WILL HAPPEN OR WHAT MAY HAPPEN? Are you struggling with how to create and communicate your product roadmap? In this episode get actionable advice on how 5 product leaders approach creating and sharing the product roadmap with their organizations in B2B, B2C, startup, growth and mature companies.

Roadmap 40
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Four Fundamental Mistakes You Are Making With Product OKRs

The Product Coalition

The path that many product organizations take is to convert their roadmap (which is usually a work plan and not a real outcome-based roadmap) into the OKRs format. In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring.

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Introducing Customer Communities: Engage and Retain Customers to Build the Future of Your Business

Gainsight

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. It unveils a roadmap, explaining how to seamlessly integrate a community into the heart of the Customer journey.