B2C Product Marketing Roadmap Startups 
The Product Coalition
APRIL 25, 2018
3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. For early stage B2B products?—?working
The Product Coalition
JANUARY 24, 2021
Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.
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The Product Coalition
DECEMBER 31, 2023
Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.
Userpilot
JULY 5, 2022
Small but regular improvements are a more reliable way to achieve product-market fit. This is harder when you dramatically overhaul big parts of your product at once. Publishing a public roadmap enhances communication with your customers and shows you’re listening to them to make the product satisfy their needs.
Intercom, Inc.
NOVEMBER 7, 2019
Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. If people aren’t looking for your solution, you have to educate them about the problem your product solves. How to creatively market a new category. Short on time?
Intercom, Inc.
OCTOBER 29, 2019
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.
Lenny Rachitsky
DECEMBER 12, 2023
This post is now the single best way to find my best stuff across both the newsletter and podcast. The best is yet to come. 🎖️ The Best of Lenny’s Newsletter 1.
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