The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? How about this — how often do you see a problem around you, and then you decide to come up with an idea or solution? What is a Go-to-Market Strategy? How much are they willing to pay for a solution?

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Guy

MARCH 2, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Simplicity is the ultimate sophistication.”

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. with user research to test our hypothesis.

Customer Experience 139

Customer Experience User Testing Data Visualization Analytic Tools 139

Intercom, Inc.

DECEMBER 21, 2021

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. In fact, it’s what’s been driving her in all her years as a public servant.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Mind the Product

JANUARY 22, 2018

Here, replatforming is about replacing the computing platform on which a number of other products or systems are built. Replatforming can become very complicated, very quickly, for at least three reasons: IT platforms are usually the backbone on which a large part of the business is running. And then it gets worse.

Research Software 106

Research Software Reporting Tools Weak Development Team Product Research 106

ProductPlan

AUGUST 23, 2022

Instead, great product leaders allow their product teams to immerse themselves into the world of their users. Companies build products for people. But regardless of the product’s nature, individual user experiences will inevitably vary based on many factors. Scope of product. User research.

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User Testing Research Software Feedback Software Product Management 52

Amplitude

DECEMBER 18, 2020

Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

ProductPlan

JANUARY 17, 2023

Can’t I just use my knowledge of the customer’s domain to create create solutions to their problems?” You may also be thinking, “But Steve Jobs said he didn’t talk to customers, and Apple created some of the coolest products out there under his leadership.” .’ That’s why I never rely on market research.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

NOVEMBER 21, 2023

Instead of staying in the zone of most competence, divide your attention across all aspects of the product, like the business, tech, and UX. Allocating time for a specific research stage is often a no-go for leadership, so make the habit of interviewing customers continuously. What’s the solution? Is giving up any easier?

Technical Review 85

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Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 90

Feedback Software Research Software Analytic Tools User Testing 90

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product. The product should be the “Aha, you fixed my problem!”

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

JULY 17, 2018

to find this year’s top app development agencies. After reading a bunch of content from other app development professionals, journalists, tech bloggers and the like, we realized that there are many good companies out there, and that everyone has a different favorite. So we decided to curate a list of the best of the best?

Research Software 60

Research Software Weak Development Team Development CTO Coach 60

The Product Coalition

OCTOBER 12, 2020

Hint: innovative technology can only take you so far. In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. No product serves everyone. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again.

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

Product Talk

MAY 10, 2023

It involves strengthening your understanding of business outcomes , fostering collaboration in product trios , and cultivating many other habits like conducting regular story-based interviews , mapping opportunities on the opportunity solution tree , and identifying and testing assumptions. Who tends to use this product?

Product Research 130

Product Research User Testing Feedback Software Research Software 130

The Product HQ

FEBRUARY 6, 2023

Senior product managers are executive-level professionals who fulfill an important role in large companies developing products and bringing them to market. As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Roadmunk

APRIL 3, 2018

It’s about synthesizing a lot of information, understanding the system, trying to piece together what is the problem, breaking it down into small manageable chunks so you can analyze it, and then figuring out what is the right solution from there. To me, making that transition is really important for a product manager.

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Gainsight

JULY 1, 2022

A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS. The solution? Make the product itself a key player in the customer lifecycle and experience. . We wanted to discover what solutions they use and how they measure success. .

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mixpanel

MARCH 7, 2021

“I’m currently the founder of LevelUp, a startup aiming to revolutionize mentorship by creating a platform connecting women mentors and mentees based on role, industry, career interests, and goals. ” Natalie Kouzeleas Director EMEA & LATAM, Mixpanel. “I started as a software developer. I caught the bug.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Revulytics

DECEMBER 16, 2019

The majority of the attendees are from business and enterprise software/SaaS, consumer and web. About the Conference: Mind the Product events are the go-to places for meeting other product managers and honing your product craft. A good mix of attendees from B2B and B2C software technology companies.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Mind the Product

DECEMBER 14, 2017

I was recently on a long haul flight and ended up whiling away my time watching random shows on the in-flight system. Product managers often stress over the wrong numbers as they try to make the perfect product for the wrong market. One of the shows I watched was a sitcom.

B2B 96

B2B Research Software User Testing Automotive 96

ProductPlan

NOVEMBER 2, 2021

Whether that means automating time-consuming approval processes, creating a central repository for go-to-market artifacts, or providing more meaningful analytics on product progress, ProductPlan’s product operations platform will help organizations orchestrate their entire product strategy. Change is Afoot.

Data Visualization 84

Data Visualization Reporting Tools Analytic Tools Research Software 84

The Product Coalition

OCTOBER 5, 2021

Guest post by Angus McDonald, Senior Product Manager at Terem Technologies, and Kayla Li, Delivery Manager at Terem Technologies Word from Scott: Over the years we’ve helped many different teams uplift in different ways. 5 Key Elements to Check A single product issue may reflect multiple underlying causes.

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Weak Development Team Reporting Tools Research Software Feedback Software 151