Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ. For example, HelloSign has built growth loops right into its product strategy.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. The Product offering required continuous monitoring and real-time notifications, usually within minutes. In other cases, regulations might be the way to transform industries.

Startups 138

Startups Fractional CTO Technical Review Software Review 138

The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Product Manager, Algorithms @ Quartet Health (New York, NY). Keywords: Algorithms, Data Analysis, Healthcare, Machine learning, Product Management. Product Manager, Patient Care @ Quartet Health (New York, NY).

Customer Experience 74

Customer Experience B2C Artificial Inteligence Healthcare 74

ProductPlan

FEBRUARY 28, 2023

You put together a product strategy to draw a connection between solving your customers’ problems and helping your organization meet its goals. You then enact that product strategy by driving the development, market launch, and continual support and improvement of your product.

Feedback Software 52

Feedback Software Information Technology Product Management 52

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” That new or different human behavior becomes the product outcome that focuses the work of a product team.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Userpilot

FEBRUARY 5, 2024

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. It serves as an indicator of your product’s value proposition and your ability to demonstrate that value to potential customers during the trial phase. Besides, anything above 30% is regarded as exceptional. But how much?

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. Henry Rollins No one enjoys the pain of change.

Customer Experience 149

Customer Experience User Testing Data Visualization Analytic Tools 149

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 72

B2C Framework Data Visualization Analytic Tools 72

Userpilot

NOVEMBER 21, 2023

The ambiguity of product management There’s a lot of ambiguity as to the role of product managers. That’s because there are no 2 product organizations that would be exactly the same. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories.

Technical Review 96

Technical Review User Testing Product Management Product Manager 96

UX Planet

FEBRUARY 1, 2024

UX User Personas: B2B Vs B2C For enterprise UX personas (B2B), the focus is often on the functional role, job responsibilities, and the organizational goals of the users. In contrast, B2C user personas typically concentrate on personal characteristics, lifestyle, and individual preferences.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Intercom, Inc.

DECEMBER 21, 2021

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. So I think that’s where B2C has a much higher level of impact than B2B.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. This is especially true if you are trying to break down the OKRs along with the organizational structure as mentioned above. For example, if you have a revenue goal of $1M ARR, how will you break it down?

Analytic Tools 191

Analytic Tools Customer Experience B2C Enterprise 191

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. However, I have long believed that it is important for these two functions to remain as one.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Mind the Product

JUNE 28, 2018

I believe that when prioritizing feature requests from customers and deciding what to build, product managers should ensure that what they build provides a positive ROI for the customer’s business, rather than simply building what customers say they want. In a successful B2C product, you have (hopefully) millions of customers.

B2C 142

B2C B2B User Testing Feedback Software 142

The Product Coalition

JULY 21, 2020

Inside Intercom Inside Intercom has a dedicated Product & Design section , written specifically by members of the product teams at Intercom. The team writes about all things product management, from product strategy and design, to product roadmaps and team management.

Blog 78

Blog Data Visualization Product Management Product Manager 78

The Product Coalition

DECEMBER 11, 2023

Depending on your market and business model (B2B works differently than B2C in terms of numbers), but you should get to a point where you feel that you know what works and you can repeat it. You cannot move forward without having at least some evidence that what you do actually works. And the best evidence is happy, paying customers.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

FEBRUARY 11, 2023

There are generally four go-to-market sales strategies — each one catering to a different product and business model. We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

JULY 31, 2022

Note: if you are in B2C or working in a product-led growth model, you might not have the human signals but rather data signals (you will see some people moving faster than others and have higher adoption or engagement with your product).

User Testing 132

User Testing Product Marketing Marketing Customer Experience 132

Department of Product

JANUARY 17, 2023

Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. API-driven model API product management is still in its relative infancy. A deep dive into the tools, frameworks and processes used by product managers from top companies.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

ProductPlan

MARCH 19, 2020

With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. Here’s why: Almost every software product is starting to implement AI and ML. Nest, Tesla Autopilot.

Artificial Inteligence 82

Artificial Inteligence Reporting Tools Software Review Data Visualization 82

Amplitude

DECEMBER 18, 2020

A strong focus on product analytics helps you keep track of important touchpoints at each stage of the journey and build a comprehensive picture of how people interact with your product. This comprehensive picture of customer behavior helps your team make smarter decisions about your long- and short-term product strategy, as well.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. No product serves everyone. If your product is for “everyone” (in B2C) or “every SMB/Enterprise” (in B2B), think again. Instead of being special, it was very specific.

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

NextBigWhat

SEPTEMBER 5, 2019

In the week prior to this, we had Deepak Abbot, VP of Product @ Paytm share key insights on what makes the growth tick at Paytm & much more. And in this week’s AMA, we had the pleasure of hosting Shashank Mehta, Director of Product Strategy at Razorpay to talk about Product Management career and had an extremely lively conversation.

Customer Experience 40

Customer Experience B2C User Testing Customer Feedback 40

ProductPlan

AUGUST 23, 2022

Instead, great product leaders allow their product teams to immerse themselves into the world of their users. Companies build products for people. But regardless of the product’s nature, individual user experiences will inevitably vary based on many factors. Why Customer Empathy Matters.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Amplitude

FEBRUARY 4, 2019

In today’s digital age, it’s this kind of impact-driven product strategy that is the foundation of systematic growth. Because of this, Product Managers are always trying to develop a deeper understanding of their users’ product journey, identify new opportunities to offer value, and continuously improve product engagement.

Data Visualization 61

Data Visualization Customer Experience Analytic Tools Reporting Tools 61

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product.

Product Management 81

Product Management Product Manager Management Management 81

The Product Coalition

FEBRUARY 3, 2022

This article provides analytical framework and tactical steps to collect targeted customer feedback to improve B2B SaaS products. The same approach with a few alterations can be replicated for B2C SaaS products as well. For B2B products, the cohort could be revenue cohort*, number of users per customer cohort*, time period, etc.

Data Visualization 165

Data Visualization Customer Feedback User Testing Analytic Tools 165

The Product Coalition

FEBRUARY 18, 2019

The MVP approach in its most extreme state is where you have millions of B2C users who will test something out, provide feedback, and keep using while it improves. Reid Hoffman, the founder of LinkedIn, has a famous quote, “If you are not embarrassed by the first version of your product, you’ve launched too late.” product strategy”).

Agile 62

Agile Product Research Data Visualization User Testing 62

Mind the Product

JANUARY 22, 2018

Although I’ve written this post in the context of replatforming a high-traffic B2C website, many of the principles can apply to other situations like apps or B2B systems. Here are some practical suggestions that can help avoid common problems and make the most of the opportunity. Three key Recommendations.

Research Software 110

Research Software Reporting Tools Weak Development Team Product Research 110

ProductPlan

JANUARY 17, 2023

These specific solutions may lean a bit toward B2C scenarios, and UsabilityHub is oriented more toward putting prototypes or other designs in front of users for a reaction. Still, there are many of these types of services out there to choose from.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Amplitude

DECEMBER 6, 2020

Within SaaS (especially B2B, B2C, and e-commerce companies), the onboarding process is usually unwieldy, and churn is always a potential risk. This risk is why it is absolutely crucial to ensure your newest users find immediate value in your product. . Re-visit Your Customer Lifecycle Regularly.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

The Product Guy

MARCH 2, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Lenny Rachitsky

DECEMBER 12, 2023

I want to hone my product skills Fundamentals Mission → Vision → Strategy → Goals → Roadmap → Task 🎖️ How to develop product sense How to get better at product strategy (plus this and this podcast episode) How to get better at influence How to get better at communication: The Minto Pyramid Principle and (..)

User Testing 88

User Testing B2C Product Research B2B 88

bpma ProductHub

SEPTEMBER 14, 2018

Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here. This year, Business of Software Conference USA is in Boston,…

Feedback Software 300

Feedback Software Research Software B2C B2B 300