Mironov Consulting

MARCH 15, 2024

We had a lively, wide-ranging discussion of Ways to communicate with stakeholders they aren't getting everything they want (since they will never get everything they want). Using the language of money.

B2C 52

B2C B2B Enterprise Leadership 52

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? Regardless of the outcomes, I realized that I loved building businesses; However, during that time, we didn’t know anything about Go-to-Market (GTM) strategies or how to apply them when one wants to launch a product or service.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

User Testing 111

User Testing B2C Customer Experience Weak Development Team 111

ProductPlan

NOVEMBER 2, 2021

This vantage point has helped us better understand what communication strategies work best. Moreover, we understand why companies face alignment issues, and why products fail to live up to expectations. The roadmap can serve as an organizational blueprint that binds strategy and execution. Elevating The Product Organization.

Data Visualization 93

Data Visualization Reporting Tools Analytic Tools Research Software 93

The Product Coalition

DECEMBER 31, 2023

It’s a mature startup, with a number of products in the market, a leader in some categories and building up nicely in others. As is almost always the case, what seems to be execution gaps turn out to be product strategy gaps, and so we started with creating a clear product strategy.

User Testing 105

User Testing Workshop B2B Leadership 105

The Product Coalition

MARCH 23, 2022

Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different.

Startups 130

Startups Fractional CTO Technical Review Software Review 130

Bain Public

NOVEMBER 21, 2022

QUESTION 1: Do you think that company strategy and product strategy are the same? That’s where I would see product strategy and company strategy different. But, if it's a company that’s software-first and are selling to B2B or B2C, then yes, I would see the strategies being the same.

Research Software 52

Research Software B2C User Testing Customer Experience 52

Lenny Rachitsky

DECEMBER 12, 2023

. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 86

User Testing B2C Product Research B2B 86

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” This should be captured in your company strategy—again, where you will play, how you will compete, and why you will win.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Userpilot

NOVEMBER 16, 2022

12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. What is the difference between B2B and B2C marketing automation? Because of this, marketing strategies differ.

Feedback Software 97

Feedback Software Analytic Tools B2B Embedded Analytics 97

Mind the Product

SEPTEMBER 17, 2018

B2B Metrics now are More Like B2C Metrics. Therefore, you need to address these concerns in your product. Without a Product Strategy, you Won’t Know When to Walk Away. Rate of growth is vital and you only get one chance to impress the first user. Each client will have their own requirements.

User Testing 120

User Testing Customer Experience Customer Feedback Onboarding KPIs 120

ProductPlan

FEBRUARY 28, 2023

You put together a product strategy to draw a connection between solving your customers’ problems and helping your organization meet its goals. You then enact that product strategy by driving the development, market launch, and continual support and improvement of your product.

Feedback Software 52

Feedback Software Information Technology Product Management 52

The Product Guy

APRIL 14, 2018

Keywords: b2b, b2c, Product Management, Recruitment, UX. Product Manager, Algorithms @ Quartet Health (New York, NY). Keywords: Algorithms, Data Analysis, Healthcare, Machine learning, Product Management. Product Manager, Patient Care @ Quartet Health (New York, NY).

Customer Experience 74

Customer Experience B2C Artificial Inteligence Healthcare 74

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 96

Feedback Software Research Software Analytic Tools User Testing 96

Userpilot

FEBRUARY 5, 2024

For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. If you’re a product manager who needs to implement some of these strategies without coding, why not book a Userpilot demo to see how you can increase the trial-to-paid conversion rate? But how much?

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

OCTOBER 5, 2021

project managers or SMEs guiding roadmaps) A Product Development Health Check can help identify issues in your product development practice, find the underlying causes and give you ideas about how to address them. 5 Key Elements to Check A single product issue may reflect multiple underlying causes.

Weak Development Team 154

Weak Development Team Reporting Tools Research Software Feedback Software 154

UX Planet

FEBRUARY 1, 2024

UX User Personas: B2B Vs B2C For enterprise UX personas (B2B), the focus is often on the functional role, job responsibilities, and the organizational goals of the users. In contrast, B2C user personas typically concentrate on personal characteristics, lifestyle, and individual preferences.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 69

B2C Framework Data Visualization Analytic Tools 69

Product Talk

MAY 10, 2023

In the time that I’d been with the company over the previous number of years, we had iterated on how to do product roadmap discussions as our company grew from 5 when I started to 40, 50, 60 people and growing the engineering team and trying out different ways to have the “What do we work on next?” Product strategy board.

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Intercom, Inc.

DECEMBER 21, 2021

Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. So I think that’s where B2C has a much higher level of impact than B2B.

Reporting Tools 118

Reporting Tools Feedback Software Research Software Technical Review 118

Userpilot

NOVEMBER 21, 2023

The ambiguity of product management There’s a lot of ambiguity as to the role of product managers. That’s because there are no 2 product organizations that would be exactly the same. For example, B2B companies work differently from B2C businesses, and feature factories are very different from innovation factories.

Technical Review 93

Technical Review User Testing Product Management Product Manager 93

Department of Product

JANUARY 17, 2023

Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. API-driven model API product management is still in its relative infancy. A deep dive into the tools, frameworks and processes used by product managers from top companies.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

The Product Coalition

DECEMBER 11, 2023

Other than crystalizing your assumptions and strategy, this stage is about results. Depending on your market and business model (B2B works differently than B2C in terms of numbers), but you should get to a point where you feel that you know what works and you can repeat it. And the best evidence is happy, paying customers.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Amplitude

DECEMBER 18, 2020

When they spoke with over 350 product development leaders for Amplitude’s 2020 Product Intelligence Report , they found that 44% of the companies we surveyed grew by at least 25% by using product analytics as a part of their growth strategy. Achieve Your Business Goals with Behavioral Insights.

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. Together they decide when, based on resources, strategy, etc.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

JULY 21, 2020

Inside Intercom Inside Intercom has a dedicated Product & Design section , written specifically by members of the product teams at Intercom. The team writes about all things product management, from product strategy and design, to product roadmaps and team management.

Blog 78

Blog Data Visualization Product Management Product Manager 78

Roadmunk

APRIL 3, 2018

They also get stuck in this because they don’t really have a fully-functioning product management and strategy cadence to figure out what the right thing to build is, and then feed that into their agile development processes. How have you found that some of the work you’ve done at the Product Institute ties to that?

Research Software 89

Research Software Feedback Software User Testing Product Management 89

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

JUNE 11, 2022

Yet we continue to think our customers won’t mind changing to use our products. This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. In the B2B hemisphere, change goes hand and hand with new products. Henry Rollins No one enjoys the pain of change.

Customer Experience 142

Customer Experience User Testing Data Visualization Analytic Tools 142

The Product HQ

FEBRUARY 6, 2023

As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution. Knowing this insight makes it easier to validate your product vision and development strategy or pivot if necessary.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. This is especially true if you are trying to break down the OKRs along with the organizational structure as mentioned above. For example, if you have a revenue goal of $1M ARR, how will you break it down?

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

Gainsight

JULY 1, 2022

Make the product itself a key player in the customer lifecycle and experience. . At the center of this new philosophy is product-led growth (PLG). PLG is a go-to-market strategy that transforms the way products are designed and delivered. Product Teams Must Lead Company-Wide Product-Led Growth Initiatives .

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

ProductPlan

MARCH 19, 2020

With the proliferation of AI into business it is easy to see applications to B2C and B2B products and services: Google Search / Photos / Translate, Alexa, Amazon Recommendations, Stitch Fix. Here’s why: Almost every software product is starting to implement AI and ML. Nest, Tesla Autopilot.

Artificial Inteligence 82

Artificial Inteligence Reporting Tools Software Review Data Visualization 82

Mixpanel

MARCH 7, 2021

Getting that feedback is invaluable in shaping opinions, planning projects, and presenting strategy to management.” ” Netali Jakubovitz Group Product Manager, Doodle. Now I manage a product group in Gett which consists of PMs, analysts, and designers. ” Tal Kailler B2C Product Lead, Gett.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

The Product Guy

APRIL 4, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107