The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 68

B2C Framework Data Visualization Analytic Tools 68

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing.

Product Strategy 114

Product Strategy Strategy User Testing Product Research 114

Product Management Unpacked

AUGUST 8, 2018

It’s a good concern and a great question, one that underscores that the product management function has matured and become more essential, and as he pointed out, the internet has made both B2B and B2C marketing more quantitative and complex. of product managers report to the CMO (the most), while 6.7%

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

The Product Coalition

JANUARY 24, 2021

In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an This is especially true if you are trying to break down the OKRs along with the organizational structure as mentioned above.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product. The buck stops with the product manager.

Product Management 81

Product Management Product Manager Management Management 81

Amplitude

DECEMBER 6, 2020

Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . The truth is that your users’ needs, wants and propensity to spend time or money will change over time—and by extension, so should your product and customer engagement strategy.

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

bpma ProductHub

SEPTEMBER 14, 2018

Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. You can watch the talk or read a transcript here. This year, Business of Software Conference USA is in Boston,…

Feedback Software 300

Feedback Software Research Software B2C B2B 300

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

User Testing 109

User Testing B2C Customer Experience Weak Development Team 109

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 90

Feedback Software Research Software Analytic Tools User Testing 90

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Lenny Rachitsky

DECEMBER 12, 2023

. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 85

User Testing B2C Product Research B2B 85

The Product HQ

FEBRUARY 6, 2023

As product leaders, a senior product manager’s main responsibilities center around defining, communicating, refining product strategy, and overseeing product planning and execution. Knowing this insight makes it easier to validate your product vision and development strategy or pivot if necessary.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Intercom, Inc.

JANUARY 25, 2023

After all, if you can leverage your product to drive your organization’s growth, there’s no need to rely on an army of marketing and salespeople. Recently, he co-wrote the e-book Mastering Product-Led Growth , where he wrote about tactics for delivering personalized product experiences.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

Userpilot

NOVEMBER 9, 2021

Good examples of counter metrics include countering trial signup conversion rate with paid subscription conversion rate , Monthly Active Users with product feature usage, and Development velocity with the number of bugs found. B2B and B2C brands have different focal points when it comes to selecting North Star metrics.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Revulytics

DECEMBER 16, 2019

Other attendees tend to be from marketing, design, and engineering. A good mix of attendees from B2B and B2C software technology companies. Organized by Product School, these events only started in 2018 with San Francisco and quickly gained momentum in the community to expand to four additional U.S. Did we miss your favorite?

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Userpilot

MARCH 6, 2020

As Head of Product, I lead 5 people cross-functional product team and work closely with the management team on product strategy. I am responsible for the Product Roadmap and I execute it in cooperation with all development teams. What are the biggest challenges you face in your daily work? Then I went freelance.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133