Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 94

Data Visualization B2B User Testing Customer Feedback 94

The Product Coalition

OCTOBER 12, 2020

In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. Sales need to be able to connect the specific need of that target audience to the actual product, which in turn needs to deliver on the value originally promised by marketing.

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

The Product Coalition

JUNE 15, 2020

And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Product Management University

MARCH 30, 2023

Marketers generally answer that question by dividing potential customers into groups based on shared characteristics. The idea is to make marketing efforts more effective by appealing directly to your market’s specific needs. Segmenting a B2B market is much simpler because there are fewer variables.

B2B 130

B2B Marketing Customer Experience Healthcare 130

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 88

Feedback Software Research Software Product Marketing User Testing 88

Lenny Rachitsky

JANUARY 9, 2024

And if they don’t find product-market fit, nothing else really matters. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”).

B2C 99

B2C Customer Experience User Friction User Testing 99

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 70

Feedback Software Research Software Product Marketing User Testing 70

Lenny Rachitsky

MARCH 5, 2024

The number of hours required to prepare for a successful campaign varies based on the stage of your product, your experience with PH, and who your users are (i.e. B2B versus B2C). Product Hunt is a powerful signal on what the market wants, and it’s worth finding that out as soon as possible.” Pacific Time.

Startups 120

Startups Feedback Software Onboarding KPIs Customer Experience 120

Userpilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Dear Strategy

JANUARY 14, 2019

Dear Strategy: “How do I evaluate a Product Manager to Product Marketing Manager career transition?”. . In some circles, the roles of product manager and product marketing manager are one and the same; effectively meaning that, for companies that take this approach, one of these titles simply would not exist.

Strategy 56

Strategy B2C Definition Workshop 56

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

APRIL 7, 2023

Their overall satisfaction level with your product. The most critical features and functionalities of the product. B2B customer insights vs B2C customer insights B2B insights focus on businesses as customers, while B2C insights focus on individuals as customers. How to collect early product feedback?

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Research Software 95

Userpilot

MARCH 21, 2024

SaaS companies utilize a variety of customer profile templates, including: The Simple Customer Profile Template focuses on key customer details, aiding in tailoring communications and strategies for impactful, personalized interactions. The Target Audience Customer Profile Template aids B2C companies in reaching individual buyers.

Data Visualization 104

Data Visualization User Testing Customer Experience Customer Feedback 104

Userpilot

APRIL 18, 2024

Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path? Conversion path optimization strategies What strategies can you use to optimize your conversion path ?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Marketing 98

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

Lenny Rachitsky

DECEMBER 12, 2023

. 🎖️ The Best of Lenny’s Newsletter 1.

User Testing 87

User Testing B2C Product Research B2B 87

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” This should be captured in your company strategy—again, where you will play, how you will compete, and why you will win.

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. At this point, the importance of the process is very clear.

User Testing 114

User Testing B2C Customer Experience Weak Development Team 114

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic.

User Testing 108

User Testing Workshop B2B Leadership 108

Userpilot

NOVEMBER 16, 2022

How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams. 12 effective ways to grow your business using marketing automation strategies.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. the focus is getting the user to reach value before the trial ends.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 84

Events Product Research User Testing Customer Feedback 84

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Product personas help product managers keep alignment between the product and its vision.

Feedback Software 96

Feedback Software Research Software Analytic Tools User Testing 96

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. Below, I’ll walk through the key ingredients of our new plans and pricing strategy, and how we got there.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Good Product Manager

MARCH 29, 2016

Upcoming Product Management and Product Marketing Events. SiriusDecisions Summit (May 24-27 in Nashville): I mentioned the presentation on The Art and Science of Identifying and Prioritizing Customer Needs above, but that’s just one of the reasons that product management professionals should attend Summit.

Events 60

Events Product Research User Testing Customer Feedback 60

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. What’s your preferred organization model for product folks?”

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Intercom, Inc.

MARCH 13, 2019

As you reach your next wave of growth, you need to continue to invest in those customers and in that product, and recognize that, in order to keep growing, you need that product to appeal to more people. The first strategy of that next wave of growth is to expand your addressable market. How to expand your market.

Marketing 171

Marketing User Testing B2C Enterprise 171

The Product Coalition

MARCH 21, 2019

Most companies fail in execution, not strategy. Defining strategy the right way can close the gap. Culture Eats Strategy for Breakfast.” In these cases, my observation is that the true failing was in the definition and communication of the strategy rather than than a cultural inability to execute.

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 70

B2C Framework Data Visualization Analytic Tools 70

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The same goes for company types.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Intercom, Inc.

NOVEMBER 7, 2019

Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets. We’re present on three core markets in Europe: France, UK, and Germany as well as other countries such as the Nordics and Spain, with 1,500 customers that we serve.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

FEBRUARY 5, 2023

Most people are familiar with the successful end strategies of famous companies. What is lesser known, are the pivots required to discover those strategies. It is a change in either the product, the customer, or the strategic direction of the business. Product Pivots The customer need pivot is the obvious first one here.

Feedback Software 78

Feedback Software User Testing Customer Feedback Customer Experience 78

Userpilot

JULY 5, 2022

Small but regular improvements are a more reliable way to achieve product-market fit. Publishing a public roadmap enhances communication with your customers and shows you’re listening to them to make the product satisfy their needs. Instead of competing in the existing markets, a radical innovator creates new ones.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Ask Benny

JULY 1, 2019

While they learn the market they usually ask a lot of laymen questions that can highlight areas in which disruption can happen. I encourage companies to try and make their product management team as diverse as they can with different expertise from different markets. The same goes for company types.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

The Product Coalition

AUGUST 6, 2023

In light of this, we wanted to see if we could uncover other reasons why — by finding out exactly how various product managers lead standups. We asked four product leaders: “Outside of the popular tips and techniques experts recommend — what are your best strategies for how you lead daily standups?”

Reporting Tools 141

Reporting Tools Research Software Product Research User Testing 141