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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

” Product: “We’re endlessly creating and updating demos, decks, product bulletins, release dates/roadmaps, FAQs, technical docs, checklists, cheat sheets -- but Sales hardly uses any of them, and still expresses deep frustration with us.  Sales   “ BNP Paribas is the largest bank in France.  We

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role. The Value of a Product Marketing Roadmap for Sales.

Marketing 130
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The Great Silence

The Product Coalition

From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about. You can bank on your competitors messing this up, because everyone seems to be. Group two will inform your roadmap in much healthier ways than group one. 30% of the customer.