Banking Enterprise Product Marketing Sales Training 
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That This is a must-close.”
The Product Coalition
FEBRUARY 26, 2022
But speed, and structuring the organisation in ways that culturally get products to market faster, knowing full well your competition will be bloated and drowning in nonsense, seems like an efficient way to win. You can bank on your competitors messing this up, because everyone seems to be. For two specific reasons.
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