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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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The Great Silence

The Product Coalition

You can bank on your competitors messing this up, because everyone seems to be. This is especially true in enterprise software and it’s this idea that talking with sales teams is broadly fruitful. Time management may be the biggest competitive advantage out there. For two specific reasons. So why does this matter you ask?

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

And I know a lot of fintech that are sort of beached on the year long procurement cycles in big banks. Things like Qualifying the lead properly at the beginning, in fact sales qualification is one of the favorite topic of sales professions and I should add I’m not a sales professional.