Userpilot

FEBRUARY 7, 2023

Helping your users to experience value should be your primary objective as a SaaS owner or a product manager: creating an onboarding tutorial can be one of the most effective tools to help you get the job done. Get it right, and you’ll transform the user onboarding experience for your customers. Ready to get started?

Research Software 98

Research Software Onboarding KPIs Data Visualization Customer Experience 98

Userpilot

DECEMBER 10, 2023

Are you a product-led or sales-led kind of SaaS? TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. PLG is cost-efficient and promotes retention and long-term growth. Product-led sales (PLS) combines PLG and SLG tactics. Let’s dive right in!

Analytic Tools 105

Analytic Tools Feedback Software Customer Experience Data Visualization 105

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 98

User Testing Customer Experience Customer Feedback Data Visualization 98

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. For example, at the Retention stage, you could track the churn rate and CSAT.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. The big deal is turning them into paying customers who keep renewing their subscriptions long-term. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

AUGUST 10, 2023

Are you trying to find your business’s average customer acquisition cost? In today’s competitive landscape, acquiring new customers is essential to any successful business’s or product’s growth. TL;DR Customer acquisition cost (CAC) measures the total sales and marketing expenses for acquiring new customers.

Customer Experience 96

Customer Experience User Friction Customer Feedback Onboarding KPIs 96

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? What are SaaS best practices? Not necessarily.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

JULY 18, 2022

Are you satisfied with the customer loyalty and retention rates of your SaaS? Today we explore what customer loyalty and retention mean for SaaS, how retention differs from loyalty, and tactics to help you boost both. Retention isn’t the same as loyalty.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

MARCH 10, 2022

Do you know that even a 5% increase in user retention can boost your profits by 25-125%? Since SaaS businesses are subscription-based models, most of the revenue comes from repeat purchases, i.e., user retention. Thus, improving user retention can help you boost revenue growth. What is user retention in SaaS?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Feedback 98

Userpilot

APRIL 26, 2023

Why is it important to analyze customer data? Because it’s one of the best ways to improve customer retention and grow faster in SaaS. In this article, we cover: What customer behavior analysis is and why it’s important. 6 ways to collect and analyze customer data. What is customer data analysis?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

MARCH 10, 2022

Did you know that Net Dollar Retention offers more in-depth insights than monthly recurring revenue? In SaaS, NDR is one of the most important metrics for customer retention. Also known as net revenue retention, this metric helps you understand your revenue growth from existing customers within a given period.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Feedback Customer Experience 98

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? How do you increase engagement at each stage of the customer lifecycle? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. What is the customer lifecycle?

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 5, 2021

In this article, I'll show you how to successfully market software products using examples from industry influencers and tried-and-tested marketing tactics. Marketing SaaS products is different from traditional product marketing as it uses the product itself as the main driver of acquisition through trial and freemium models.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

JULY 25, 2022

Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. In this simple guide, we’re going to start by exploring the most common customer onboarding challenges faced throughout the industry… And break down the tactics you can use to tackle them.

Feedback Software 98

Feedback Software Onboarding KPIs Analytic Tools User Testing 98

Userpilot

JUNE 12, 2024

Here are five best practices that will get you there: Merge product marketing strategies with customer insights : Use tools to collect user feedback and incorporate it into marketing plans. Understand customers greatly : You can use various CRM tools to understand your customers better. Book a demo to see it in action!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

MAY 22, 2023

Every successful product manager understands the importance of learning how to build customer loyalty. Improving your customer retention rate and boosting customer loyalty is key to the success and growth of any business – in both good times and bad. Then, fix these issues to improve the customer experience.

Customer Experience 96

Customer Experience User Testing Feedback Software Customer Feedback 96

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? Most importantly, how does it benefit your SaaS business? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

FEBRUARY 4, 2023

Need an example of strategic initiatives so you can implement them in your SaaS business? To stay ahead of the competition and drive customer retention , feature adoption, etc, you need to systematically build strategic initiatives and complete them. Goal Objectives Strategy Tactics (GOST) marketing plan model.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

FEBRUARY 10, 2022

Wondering how you can improve the product adoption rate of your SaaS business? As users adopt more and more features down their journey and continue getting value from them, they become loyal and profitable customers. What is product adoption in SaaS? Product adoption is the complete opposite of customer churn.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 98

Userpilot

MAY 17, 2021

Measuring product marketing success – Customer Journey Metrics (KPIs) to track. Measuring product marketing success – Retention stage metrics (KPIs) to track. Product marketing is the combination of tactics and activities that drive the success of a product or service. What is the goal of Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

MARCH 31, 2023

Trying to reduce churn but don’t know where to start with customer attrition analysis? Customer attrition takes place when customers leave your product or service. While it’s not possible for customer churn to be zero, you can always keep it at an acceptable level by adopting the right tactics.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Userpilot

JUNE 2, 2023

By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. Measuring your adoption rates will give you insights to boost free-to-paid conversion, retain more users, and turn customers into advocates. What is product adoption?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Customer Experience Product Research 98

Userpilot

APRIL 19, 2022

What is the PES score, and how is it relevant to the success of your SaaS business? As a SaaS business model is usually subscription-based, customer retention is crucial to its success. You need to provide consistent value to your customers in order to keep them engaged with your product.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs User Testing 98

Userpilot

JULY 7, 2022

Without customer stickiness: You’ll find it impossible to generate brand advocates. Customer retention will be harder to improve. You won’t be able to engage customers with your product. For all these reasons, we’ve built this guide on how to drive stickiness and use it to improve customer loyalty.

Research Software 98

Research Software Feedback Software Customer Experience User Testing 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

NOVEMBER 29, 2022

Curious how customer churn data can improve customer retention? Customer attrition is one of the most vital metrics for SaaS companies to keep an eye on. Formulas to measure customer churn rate. Tactics for predicting churn and retaining customers. You’re in the right place!

Data Visualization 105

Data Visualization Customer Feedback User Testing Customer Experience 105

Userpilot

AUGUST 16, 2023

Without retaining users , you’re throwing away money and resources spent acquiring customers that’s why having a retention playbook is helpful. A user retention playbook will keep your customers happy and continue using your product for longer. Build relationships with your customers by building an online community.

User Testing 98

User Testing Customer Experience Customer Feedback Analytic Tools 98

Userpilot

APRIL 20, 2023

Nailing the product adoption process will help boost free-to-paid conversion rates , improve customer retention , and boost customer loyalty. Your job is to help move your customers smoothly from one stage to the next. The consistent growth of daily active users is a healthy metric for any SaaS.

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 95

Userpilot

JULY 26, 2022

Goals vs segments: how do they matter in SaaS? SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. What are goals in SaaS?

Customer Feedback 98

Customer Feedback Customer Experience User Testing Feedback Software 98

Userpilot

JANUARY 24, 2022

Wondering what a good customer churn rate in SaaS is? Many SaaS product owners do it but there’s no straight answer to this question. Without further ado, let’s go over some important tactics that you can implement to improve your churn rate. What is customer churn in SaaS? Let’s get started.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Customer Experience 98

Userpilot

JULY 25, 2022

Companies that are proactive about customer loyalty will eventually build a pool of die-hard fans. These customers will be committed to the brand and not easily swayed by availability, price, or any juicy offer from competitors. Account expansion is easier with existing customers than with new users. What is customer loyalty?

Analytic Tools 98

Analytic Tools Feedback Software User Testing Customer Feedback 98

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one. Adoption is essential because it drives customer success and increases engagement. What is a good user adoption strategy?

Analytic Tools 98

Analytic Tools Feedback Software User Testing Data Visualization 98

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

FEBRUARY 25, 2022

If you get the user onboarding process right, it can be a fantastic opportunity to enhance customer satisfaction – so using an onboarding survey for your SaaS is the way to go. In this article, we’re going to explore 8 ways you can deploy them as part of your onboarding process to drive customer success. Let’s dive in!

Feedback Software 98

Feedback Software Product Research User Testing Customer Feedback 98

Userpilot

JUNE 12, 2024

Understanding the salary landscape for customer experience specialists is crucial whether you’re entering the field or looking to advance your career. TL;DR A customer experience (CX) specialist is a professional responsible for ensuring customers have positive interactions with a business/brand throughout their lifecycle.

Data Visualization 52

Data Visualization Customer Experience Reporting Tools Analytic Tools 52

Userpilot

JANUARY 26, 2022

Are you wondering how to effectively use SaaS analytics to reduce churn? SaaS analytics allow you to leverage the data to gain actionable insights and make informed decisions. SaaS analytics is the process through which SaaS businesses collect and analyze data about customer engagement across all touchpoints in the user journey.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98